| By: |
Craig A. Depken, II (Belk College of Business, University of North Carolina - Charlotte);
Courtney Williams (Belk College of Business, University of North Carolina - Charlotte) |
| Abstract: |
This paper empirically investigates whether schools with an intercollegiate
football team experience greater attendance at women’s basketball games. The
empirical question is important because if football increases attendance and
hence revenue to other sports then these benefits should be included when
considering the net benefits of football. Using a cross-section of 329
Division IA women’s basketball programs from 2005-2006, we find that having a
football program corresponds with an increase in per-game attendance of
approximately 500 people. This spill-over benefit of having a football team
should be credited against the costs of starting and maintaining a football
team. |
| Keywords: |
NCAA, college sports, positive externalities |
| JEL: |
L83 I20 |
| Date: |
2009–03 |
| URL: |
http://d.repec.org/n?u=RePEc:spe:wpaper:0903&r=spo |