|
on Sports and Economics |
|
Issue of 2005‒02‒13
two papers chosen by Joao Carlos Correia Leitao Universidade da Beira Interior, Portugal |
| By: | Oliver Gürtler |
| Abstract: | In some sports leagues, the sports association sells broadcasting rights centrally in order to create competitive balance. In other ones, the market is decentral. As a result, there is competitive imbalance. In this paper, the preferred kind of marketing of sports associations is analysed. Distinctions are made between three cases. In case one, the sports association is only interested in competitive balance. In the second case, it wishes to create a single high performing team, and in the third, it maximises aggregate performance. It is found that, depending on the preferences of the association, both kinds of marketing can be optimal. |
| Keywords: | central marketing, decentral marketing, collective tournament, complementarity |
| JEL: | D2 L1 L8 M5 |
| Date: | 2005–02 |
| URL: | http://d.repec.org/n?u=RePEc:bon:bonedp:bgse4_2005&r=spo |
| By: | Victor Matheson (Department of Economics, College of the Holy Cross); Robert Baade (Department of Economics and Business, Lake Forest College) |
| Abstract: | This paper examines issues related to the economic impact of sports championships on the local economy of host cities. While boosters frequently claim a large positive effect of such championships, a closer examination leads to the conclusion that the impact is likely much smaller than touted and may even be negative. |
| Keywords: | impact analysis, sports, mega-event, championship |
| JEL: | L83 R53 |
| Date: | 2005–02 |
| URL: | http://d.repec.org/n?u=RePEc:hcx:wpaper:0504&r=spo |