nep-spo New Economics Papers
on Sports and Economics
Issue of 2005‒02‒13
two papers chosen by
Joao Carlos Correia Leitao
Universidade da Beira Interior, Portugal

  1. A rationale for the coexistence of central and decentral marketing in team sports By Oliver Gürtler
  2. The Paradox of Championships: Be Careful What You Wish For, Sports Fans By Victor Matheson; Robert Baade

  1. By: Oliver Gürtler
    Abstract: In some sports leagues, the sports association sells broadcasting rights centrally in order to create competitive balance. In other ones, the market is decentral. As a result, there is competitive imbalance. In this paper, the preferred kind of marketing of sports associations is analysed. Distinctions are made between three cases. In case one, the sports association is only interested in competitive balance. In the second case, it wishes to create a single high performing team, and in the third, it maximises aggregate performance. It is found that, depending on the preferences of the association, both kinds of marketing can be optimal.
    Keywords: central marketing, decentral marketing, collective tournament, complementarity
    JEL: D2 L1 L8 M5
    Date: 2005–02
  2. By: Victor Matheson (Department of Economics, College of the Holy Cross); Robert Baade (Department of Economics and Business, Lake Forest College)
    Abstract: This paper examines issues related to the economic impact of sports championships on the local economy of host cities. While boosters frequently claim a large positive effect of such championships, a closer examination leads to the conclusion that the impact is likely much smaller than touted and may even be negative.
    Keywords: impact analysis, sports, mega-event, championship
    JEL: L83 R53
    Date: 2005–02

This nep-spo issue is ©2005 by Joao Carlos Correia Leitao. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.