nep-sog New Economics Papers
on Sociology of Economics
Issue of 2019‒06‒10
two papers chosen by
Jonas Holmström
Axventure AB

  1. Academic Research in Marketing and Business School Health: Limiters and Improvement Opportunities By Stremersch, S.; Winer, R.S.
  2. Актуални правни аспекти на реферирането и индексирането на научни публикации в България By Dimitrova, Darina

  1. By: Stremersch, S.; Winer, R.S.
    Abstract: Academic research in marketing is of key importance to the health of business schools. However, there has been considerable debate in recent years whether academic research in marketing, and business in general, delivers enough on this promise. Our goal is to add a coherent and novel faculty management perspective to this debate. We identify three limiters in the faculty management system that restrict the impact academic research in marketing may have on business school health: (1) the imperfect metrics used to evaluate marketing academics that focus primarily on quantity, (2) the weak professional alignment between marketing academics and professionals relevant to marketing, and (3) the incentives for marketing academics that have started to emphasize extrinsic rewards such as bonuses for publications. In response to these limiters, we offer three improvements for increasing the impact marketing can have on business school health. These include: (1) supplementing the quantitative metrics with a qualitative assessment of the work, (2) socializing marketing academics into the practice of marketing, and (3) strengthening intrinsic rewards and reducing extrinsic rewards.
    Keywords: marketing, research, faculty, business school, managerial relevance, citation, scientometrics, metrics, incentives, rewards, rigor
    Date: 2018–10–01
  2. By: Dimitrova, Darina
    Abstract: Резюме: Статията разглежда индексирането на научните публикации в контекста на изискванията на дигиталното общество. Процесът е изследван във взаимовръзката израстване на академичния състав и потребността от популяризиране на научните трудове, посредством публикуване в реферирани и индексирани издания. Акцент се поставя на юридическите публикации, които се разглеждат в сравнителен план с останалите научни разработки. На база на анализа се правят обобщения, изводи и препоръки с практическа насоченост.
    Abstract: The article examines the indexation of the scientific publications in the context of the requirements of the digital society. The process is examined in the interconnection development of the academic staff and necessity of popularization of the scientific works through publication in referenced and indexed editions. Accent is put on the juridical publications, which are examined in comparison to the other scientific publications. On base of the analysis the author makes conclusions, summaries and recommendations with practical direction.
    Keywords: Ключови думи: рефериране и индексиране; научни издания; академично израстване. Key words: indexation; scientific publications; academic development.
    JEL: I23 I25 K39
    Date: 2018

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