nep-sog New Economics Papers
on Sociology of Economics
Issue of 2015‒03‒27
two papers chosen by
Jonas Holmström
Axventure AB

  1. Perceived Quality of the Higher Education Institution in Relation to Building a Strong Brand from the Alumni Perspective By Petr Svoboda; Monika Harantova
  2. Rising Heterogeneity in the Ph.D. Labor Force: the Korean Case By KAWON CHO

  1. By: Petr Svoboda (Faculty of Management, University of Economics, Prague); Monika Harantova (Faculty of Management, University of Economics, Prague)
    Abstract: Building of good relationships between higher education institutions and their students or alumni is essential for their long-term success. After all, only satisfied students or alumni can bring the best promotion of the university via word of mouth marketing and other ways. The paper focuses on the quality of higher education institutions and its evaluation from the alumni perspective. The methodology for an alumni attitudes survey on the quality and level of education, image of the university and other similar aspects is proposed. The paper also suggests methods for evaluating alumni satisfaction and loyalty. The methodology should provide recommendations for higher education institutions’ managers. Using this methodology, universities can obtain responses to questions of how they should represent themselves to the public in the future, respectively how they should build their image and brand. Finally, the methodology also relates to building good relations with alumni and based on their recommendations, it aims to improve conditions for current students, which would lead to their greater success in the labour market.
    Keywords: Higher education, Alumni perspective, Quality, Loyalty, Satisfaction, Brand
    JEL: A00 A14 M31
    Date: 2014–12
  2. By: KAWON CHO (Science and Technology Policy Institute)
    Abstract: Studies examining demographic composition and labor market condition have mainly focused on the relatively vulnerable workforce in the labor market. However, as the knowledge-based economy makes strides and skilled professionals become more important, it has become necessary to systematically analyze the composition of the skilled labor force as well as their occupational activity. Accordingly, OECD and Eurostat launched a pioneering global data project named ‘Careers and Mobility of Doctorate Holders.‘ In 2013, comprehensive surveys of Korean doctorate holders were carried out as a part of the project. Based on the data produced by the project, this paper analyzes the structural changes occurring in the career patterns of Korean doctorate holders in the fields of science and engineering(S&E). This study addresses the questions posed by Lee, Miozzo & Laredo (2010) who observed that doctorate holders’ career patterns are becoming more diversified. However, while they focused on the analysis of the relationships between the doctorate holders’ working sectors and their job-related competencies based on surveys of a small number of generations, this study presents the changes in career patterns of different generations based on surveys of multiple generations. Since the Korean data includes retrospective questions about the first and previous careers of the whole population of doctorate holders, the data can be used to compare the differences in career paths among different generations. The results indicate that the career patterns of S&E doctorate holders are undergoing noticeable changes in terms of various aspects including employment sector, job security and major activities, and that the career differences between fields of science and engineering are becoming more significant.
    Keywords: doctorate holders, CDH project, Korea, career patterns
    JEL: J00 J44 J24
    Date: 2014–10

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