nep-sea New Economics Papers
on South East Asia
Issue of 2012‒12‒10
four papers chosen by
Kavita Iyengar
Asian Development Bank

  1. Foreign Direct Investment in Cambodia: The case of G.E. By Mongay, Jorge; Bohlander, Anne; Lin , Tai-Chun Vicky; Nygren , Phoebe
  2. Profile on Implementation of WHO Framework Convention on Tobacco Control in the South-East Asia Region By WHO
  3. Stuck in the middle ? human capital development and economic growth in Malaysia and Thailand By Jimenez, Emmanuel; Nguyen, Vy; Patrinos, Harry Anthony
  4. Scotch Whisky in Thailand. Strategic implications of international alliances and product adaptation. A secondary data research case study. By Mongay, Jorge; Johnson , Ashia; Head , Margaret; Guenard , Camille; Kincaid , Brian

  1. By: Mongay, Jorge; Bohlander, Anne; Lin , Tai-Chun Vicky; Nygren , Phoebe
    Abstract: Cambodia, a country located on the Southern tip of Asia between Vietnam and Thailand, has been subject to incredible controversy and strife in the past century. However, in the past decade the nation has made incredible strides in their efforts to become an attractive option for foreign direct investment.General Electric Company is an American multinational company that operates through four segments—Energy, Technology Infrastructure, Capital Finance, and the Consumer and Industrial segment—in more than 100 countries. One of which is Cambodia, a dynamic country that is situated in the Lower Mekong Region. The company first launched its presence in Cambodia in July 2007 in the Healthcare, Industrial Solutions and Home and Business Solutions sectors. Today, the company has continued growing rapidly at a rate of 20% annually in the ASEAN region.
    Keywords: Cambodia; foreign direct investment; fdi; case study; international business
    JEL: F5 F21
    Date: 2012–11–12
  2. By: WHO
    Keywords: Public Health
    Date: 2012–04–30
  3. By: Jimenez, Emmanuel; Nguyen, Vy; Patrinos, Harry Anthony
    Abstract: The challenge of sustaining economic growth over the long term is one that only a few countries have been able to surmount. Slowing momentum in countries like Malaysia and Thailand has led analysts and policy makers to consider what it would take to lift them out of middle-income status, where other countries have arguably become stuck. The paper examines the role of human capital formation in the quest to sustain economic growth in these two countries. It argues that a good education system is fundamental to equip workers with marketable skills. Malaysia and Thailand have successfully expanded access to schooling, but the quality of education remains an issue. Modern education systems should aim to provide universally-available quality education using the following policies: prioritize budgets to deliver quality and universally-available basic education before expanding higher levels of schooling; provide appropriate incentives and rewards to teachers; permit school autonomy and ensure accountability for results; invest in early childhood development; and consider implementing income-contingent loan financing schemes to expand higher education.
    Keywords: Education For All,Primary Education,Access&Equity in Basic Education,Teaching and Learning,Tertiary Education
    Date: 2012–11–01
  4. By: Mongay, Jorge; Johnson , Ashia; Head , Margaret; Guenard , Camille; Kincaid , Brian
    Abstract: According to an article in 2008 issue of The Globe titled “Newly Introduced Alcohol Marketing Strategies: Thai experience” provided by the Global Alcohol Policy Alliance, Thailand is classified as an "emerging market" in regards to the growth and development of the alcohol industry. The industry growth and expansion is caused by the international entrepreneurs that have invaded and populated the Thai scene. International labels are now becoming more widespread; however, the domestic producers and operators are still powerful in the industry with the low price point being a contributor to its domestic labels steady market and industry success. The appeal of international labels and brands is mostly due to the "created image of life success and friendship" (Newly Introduced Alcohol Marketing Strategies: Thai Experience). Consumers of international labels are fascinated by the elegance of associating with such products. It seems as if only the well-off and well-rounded of business people consume international alcoholic beverages. This differentiation is important to consider especially when delivering the product to a new market. Unique promotions and marketing strategies must be considered as the international brands move into these foreign markets. Possible alternatives for international alliances are explored as well in this paper.
    Keywords: International Business; Strategic Analysis; Thai Beverage Market; Marketing; Mergers and Acquisitions
    JEL: L25 N35
    Date: 2012–09–10

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