By: |
Vanpoucke, E.;
Vereecke, A. (Vlerick Leuven Gent Management School) |
Abstract: |
An increasing number of companies are setting up strategic alliances with
suppliers and customers. However, the majority of these alliances do not
succeed. Our aim is to understand how different behavioural characteristics
are associated with alliance success. We hypothesize that alliance attributes,
communication behaviour and alliance management are predictors of cost and
service benefits. Furthermore, we found that while alliance attributes are
related with both cost and service benefits, communication behaviour and
alliance management are only associated with service and cost benefits
respectively. We also see that alliance attributes explain most of the
variance of supply chain success and are thus better predictors of alliance
success than other behavioural characteristics. Furthermore, we provide
insight into the way managers can build up supply chain performance by setting
up strategic alliances. |
Keywords: |
Strategic alliances, Supply chain management, Operational performance |
Date: |
2009–08–14 |
URL: |
http://d.repec.org/n?u=RePEc:vlg:vlgwps:2009-22&r=ppm |