nep-pay New Economics Papers
on Payment Systems and Financial Technology
Issue of 2016‒04‒23
six papers chosen by
Bernardo Bátiz-Lazo
Bangor University

  1. Factors Affecting on Acceptance of Mobile Banking by Customers (Case Study: The Branches of Tejarat Bank in Guilan Province, Northern of Iran) By Mohammad Taleghani
  2. Impact of social media marketing on FMCG sector in India By Ujjwal Dave
  3. How social media tools influence brand image and buying behaviour in the South African food retail industry By Chantal Rootman
  4. "Colonial American Paper Money and the Quantity Theory of Money: An Extension" By Farley Grubb
  5. Can Currency Competition Work? By Fernández-Villaverde, Jesús; Sanches, Daniel
  6. Factors Influencing Outcome Expectations and Self-Efficacy in Driving Internet Use in Rural India By Jain, Rekha

  1. By: Mohammad Taleghani (Rasht Branch , Islamic Azad University)
    Abstract: This study is conducted to identify factors affecting the acceptance of mobile banking by Tejarat bank customers. The main models used in this study are the adoption of technology model and innovation and publishing model. This research method is descriptive - survey and in terms of purpose is practical. The population of this study is customers of Tejarat Bank city of Rasht, and a sample of 393 of these clients has been investigated. To analyze the data and test hypotheses PLS structural equation modeling methods were used. The results indicate that that perceived usefulness and ease of use are two important factors were identified in the acceptance of mobile banking. While the perceived risk and costs have no impact on the acceptance of mobile banking.
    Keywords: Acceptance mobile bank, perceived usefulness, perceived risk, ease of use and Tejarat Bank.
    JEL: M15 M30 M10
  2. By: Ujjwal Dave (Pandit Deendayal Petroleum University)
    Abstract: Since the very advent of social media,it borethe potential to transform the dynamic of marketing.This transformation promised to be so dramatic that it could not be ignored or overlooked. The corporate overlords embraced social media and acknowledged its importance in their collective marketing arsenal.The relevance of social media has been observed practically, not just in theory, in every market around the world. The ease of access and the exponential growth in the sheer volume of the market that social media brings is undeniable. Social media’s cause is aided by the ever increasing number of electronic gadgets in every household. In car terminology, if our computing devices are analogous to the wheels of a hypothetical car then the mobile platform is the equivalent of attaching wings to that car. It gives social media a whole new dimension. Social media itself is an all-inclusive term for websites that may provide radically diverse social interactions. For instance, Twitter is a website designed to let people broadcast short inferencesor “tweets†to the rest of the world. Facebook, in contrast, is a full-fledged social networking site that allows us to share various types of content to a massive audience around the world by transcending almost every restriction posed bygeography. Facebook has effectively made this world a “smaller†place. The significance of social media in the Indian FMCG market can be observed by analyzing the ‘hustle and bustle’ of the market.Various FMCG giants like Cadbury, Nestle, Pepsi Co, etc. have designed targeted social media campaigns that have been successful in the recent past. It has been observed that the youth are very responsive to such campaigns. So , the fact that 50% of the total population in India is below 30 years of age (Nelson 2014) gives further incentive to continue investing in conducting such campaigns. This research tries to broadly describe the use of social media inthe various aspects of the Indian FMCG sector. The primary research mainly focuses on the application of various social media tools in marketing of FMCG products and also investigates the use of social media as a tool for collecting feedback.
    Keywords: Fast Moving Consumer Goods (FMCG), Supply Chain Management (SCM)
  3. By: Chantal Rootman (Nelson Mandela Metropolitan University)
    Abstract: Given the importance of a business being able to create a positive brand image and positively influence customer buying behaviour, there is a lack of research on the role that social media tools can play in this regard. Research studies have focussed on determining the advantages of using social media tools, however, the impact of social media tools specifically on businesses’ brand image and customer buying behaviour has not been investigated. In addition, this has not been researched in the context of food retailers. The South African food retail industry is an important contributor to this developing country’s economy. However, Gross Domestic Product growth and sales growth in the South African food retail industry are stagnating. Therefore, the primary objective of this study is to investigate the influence of social media tools on brand image and customer buying behaviour in the food retail industry. A questionnaire was used in an empirical investigation to gather the responses of 180 customers in Nelson Mandela Bay, South Africa. The questionnaires were subjected to various statistical analyses and significant relationships were found among the independent (Official websites, Facebook and Twitter), intervening (Brand image) and dependent (Customer buying behaviour) variables. This study’s recommendations could assist South African food retailers to use social media tools in ways to ensure a positive brand image, and to positively influence customers’ buying behaviour. This may lead to more successful food retailers and ultimately contribute positively to the South African economy.
    Keywords: brand image; customer buying behaviour; food retail industry; social media tools
    JEL: M31
  4. By: Farley Grubb (Department of Economics, University of Delaware)
    Abstract: The quantity theory of money is applied to the paper money regimes of seven of the nine British North American colonies south of New England. Individual colonies, and regional groupings of contiguous colonies treated as one monetary unit, are tested. Little to no statistical relationship, and little to no magnitude of influence, between the quantities of paper money in circulation and prices are found. The failure of the quantity theory of money to explain the value and performance of colonial paper money is a general and widespread result, and not an isolated and anomalous phenomenon.
    Keywords: bills of credit, bills of exchange, border effects, price indices, purchasing power parity
    JEL: E31 E42 E51 N11
    Date: 2016
  5. By: Fernández-Villaverde, Jesús; Sanches, Daniel
    Abstract: Can competition among privately issued fiat currencies such as Bitcoin or Ethereum work? Only sometimes. To show this, we build a model of competition among privately issued fiat currencies. We modify the current workhorse of monetary economics, the Lagos-Wright environment, by including entrepreneurs who can issue their own fiat currencies in order to maximize their utility. Otherwise, the model is standard. We show that there exists an equilibrium in which price stability is consistent with competing private monies, but also that there exists a continuum of equilibrium trajectories with the property that the value of private currencies monotonically converges to zero. These latter equilibria disappear, however, when we introduce productive capital. We also investigate the properties of hybrid monetary arrangements with private and government monies, of automata issuing money, and the role of network effects.
    Keywords: cryptocurrencies; currency competition; Monetary policy; Private money
    JEL: E40 E42 E52
    Date: 2016–04
  6. By: Jain, Rekha
    Abstract: Past studies of individual Internet adoption and usage have been mostly empirical and in developed countries or in urban settings of developing countries. These have largely examined socio-economic factors such as age, earnings, education, in driving adoption and use. Several of the past studies were done at a time when the Internet was a novelty and was primarily considered as a source of information for enhancing knowledge. Over time, with developments in social media and ecommerce, Internet is considered an effective medium for social networking, enabling knowledge creation and exchange and enhancing economic benefits. Using theory of social capital and social cognition helps us to understand the drivers of Internet use from the perspective of outcome expectations and self-efficacy along the social, economic and knowledge dimensions. The primary research question is: What factors drive outcome expectations and self-efficacy in Internet use? Our study is based on a survey in two rural areas (Ranchi, Jharkhand, India) and (Guna, Madhaya Pradesh, India). We used theory to develop a survey instrument on Internet users for understanding the drivers of Internet use based on outcome expectations and self-efficacy. We used data from the Principal Component Analysis (PCA) done previously, to identify the latent constructs as measures of outcome expectations and self-efficacy (Jain, 2016). Using ANOVA, the current study identified the differential across Age, Occupation, Digital Literacy, Earning, and Education on dimensions uncovered by PCA and related the findings to the rural context in a developing country. The PCA revealed three dimensions that were labelled as ‘Empowerment’, ‘Enhanced Scope of Work’ and ‘Transaction Efficacy’. There are statistically significant differences across those who are at different levels of Digital Literacy and Earnings and for ‘Transactional Efficacy’, in the two groups identified by type of Occupation as ‘Business’ and ‘Others’. Along the other two dimensions of ‘Empowerment’ and ‘Enhanced Scope of Work’, there is no statistically significant difference across these two categories of Occupation. Further, there are no statistically significant differences across different categories of Age and Education. Our results indicate that while a basic level of education may determine whether a user adopts Internet, once the user starts using the Internet with a goal orientation in terms of outcome expectations and self-efficacy, ‘Education’ level does not matter. A similar logic applies to ‘Age’. Since digitally literate users tend to have positive outcome expectations from Internet use, they may benefit far more than those who are not Digitally Literate. Therefore, public policy must not only focus on increasing Internet availability specifically in rural areas, there must be programs for increasing digital literacy as well. Without such support programs, Internet use outcomes would exclude those who are not as digitally literate. Since Internet is increasingly becoming the vehicle for economic growth, such exclusions could slow inclusive growth. Those with higher incomes had possibly higher levels of negative disconfirmations with Internet use than those with lower incomes. A similar logic applies for the ‘Transactional Efficacy’ component in the ‘Occupation’ category. The study identifies the possible drivers for the disconfirmations.

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