nep-nud New Economics Papers
on Nudge and Boosting
Issue of 2025–10–13
three papers chosen by
Marco Novarese, Università degli Studi del Piemonte Orientale


  1. Personalized Reminders: Evidence from a Field Experiment with Voluntary Retirement Savings in Colombia By Jared Gars; Laura Prada; Egon Tripodi; Santiago Borda
  2. Gratitude in Fundraising: Do "Thank You in Advance" and Handwritten Thank-You Notes Impact Fundraising Success? By Maja Adena; Levent Neyse; Steffen Huck
  3. Preferences regarding behavioral policy: Attitudes toward sugary beverage taxes in the US By König, Tobias; Schmacker, Renke

  1. By: Jared Gars; Laura Prada; Egon Tripodi; Santiago Borda
    Abstract: A large share of the global workforce lacks access to employer-sponsored retirement plans. In Colombia, where labor informality is high, the government introduced the Beneficios Economicos Periodicos (BEPS) program to promote voluntary retirement savings. However, many enrollees fail to contribute regularly. We conduct a randomized controlled trial with 2, 819 BEPS users, assigning them to different planning and monthly reminder treatments, where reminders are tailored in their timing. We find that personalized reminders significantly increase both the frequency and amount of savings, with individuals who recognize their forgetfulness more likely to demand reminders. Our findings highlight the role of reminders tailored to individuals’ preferred timing in sustaining engagement in voluntary savings programs.
    Keywords: Retirement savings, personalized reminders, limited attention, financial inclusion
    JEL: D91 G41 O16
    Date: 2025–09–23
    URL: https://d.repec.org/n?u=RePEc:bdp:dpaper:0073
  2. By: Maja Adena; Levent Neyse; Steffen Huck
    Abstract: While almost all charities rely on a set of donor appreciation strategies, their effectiveness for the success of fundraising campaigns is underresearched. Through two preregistered field studies conducted in collaboration with a leading German opera house (N=10, 000), we explore the significance of expressing gratitude and examine two different approaches to doing so. Our first study investigates the impact of a "thank you in advance" statement in fundraising letters, a common strategy among fundraisers. In the second study, we explore the effectiveness of handwritten thank-you postcards versus printed postcards, shedding light on the roles of personalization and handwriting in donor appeals. Our findings challenge conventional wisdom, revealing that neither “thank you in advance” nor handwritten thank-you notes significantly affect donor contributions.
    Keywords: gratitude in fundraising, charitable giving, behavioral economics
    JEL: D64 C93 D03
    Date: 2025
    URL: https://d.repec.org/n?u=RePEc:ces:ceswps:_12184
  3. By: König, Tobias; Schmacker, Renke
    Abstract: Using surveys and experiments, we provide evidence on how people think about and justify sugar-sweetened-beverage (SSB) taxes, a widely discussed behavioral policy intervention. We show that motives to correct internalities and behavioral biases impact policy preferences almost as much as standard externality reasoning. However, antipaternalistic attitudes explain why many people oppose SSB taxes although they acknowledge the relevance of behavioral biases. We demonstrate that instructional explanations about how behavioral SSB taxes work significantly increase support for such taxes. By contrast, simple information feedback regarding the statistical prevalence of internalities and externalities has no effect. Our findings suggest that the nature of information provision-particularly explaining a policy's goals and mechanisms-is crucial for enhancing its acceptability.
    Keywords: Paternalism, sin tax, internality, externality, soda tax, self-control
    JEL: H23 I18 D12 D78
    Date: 2025
    URL: https://d.repec.org/n?u=RePEc:zbw:wzbmbh:328006

This nep-nud issue is ©2025 by Marco Novarese. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at https://nep.repec.org. For comments please write to the director of NEP, Marco Novarese at <director@nep.repec.org>. Put “NEP” in the subject, otherwise your mail may be rejected.
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