|
on Nudge and Boosting |
|
Issue of 2024‒06‒24
four papers chosen by |
| By: | Flörchinger, Daniela; Frondel, Manuel; Sommer, Stephan; Andor, Mark Andreas |
| Abstract: | Using identification with the environmentalist movement Fridays for Future, this paper empirically tests the effect of a novel type of prime on pro-environmental behavior: the reminder of their previously stated attitude towards Fridays for Future. On the basis of a large-scale survey experiment including the incentivized choice between a voucher for a flight or a train ride, we find evidence that respondents who receive such an identity prime are more likely to behave in line with the movement's moral principles in that they take the train. Our results suggest that pro-environmental behavior may be enhanced by reminding individuals of their attitude towards environmental matters. |
| Abstract: | Anhand der Identifikation mit der Umweltbewegung Fridays for Future wird in diesem Beitrag empirisch die Wirkung einer neuen Art von Prime auf umweltfreundliches Verhalten getestet: die Erinnerung an die zuvor geäußerte Einstellung zu Fridays for Future. Auf der Grundlage eines groß angelegten Umfrageexperiments, das die Wahl zwischen einem Gutschein für einen Flug oder eine Zugfahrt vorsieht, finden wir Hinweise darauf, dass die Befragten, die einen solchen Prime erhalten haben, sich mit größerer Wahrscheinlichkeit im Einklang mit den moralischen Prinzipien der Bewegung verhalten, indem sie den Zug wählen. Unsere Ergebnisse deuten darauf hin, dass umweltfreundliches Verhalten durch die Erinnerung an die eigene Einstellung zu Umweltfragen gefördert werden kann. |
| Keywords: | Pro-social behavior, priming, cognitive dissonance |
| JEL: | D81 D91 |
| Date: | 2024 |
| URL: | http://d.repec.org/n?u=RePEc:zbw:rwirep:295230&r= |
| By: | Stark, Oded (University of Bonn) |
| Abstract: | The social stress experienced by an individual from having a low relative income or from having a low income-based rank is a derivative of the individual's location in social space, and is the outcome of unfavorable comparisons with other individuals in that space. (The term social space stands for the set of individuals with whose incomes or with whose income-based ranks the individual compares his income or his income-based rank.) The stress that arises from unfavorable social comparisons can cause physical and mental harm. Essentially, there are three ways to thwart unfavorable income-related comparisons experienced by an individual: to operate on the individual's income or on a characteristic (an attribute) of the individual's income; to operate on the incomes or on a characteristic of the incomes of the individual's comparators; or to modify the individual's social space. The first two approaches feature extensively in the existing literature. The third does not. In this communication, I analyze this third approach, keeping in mind its application as a policy tool for lowering social stress. |
| Keywords: | adverse health outcomes, social stress, low income-based rank, low relative income, unfavorable income-related comparisons, social space, forming a health-related policy |
| JEL: | D01 D63 D91 I10 I14 I31 Z18 |
| Date: | 2024–05 |
| URL: | http://d.repec.org/n?u=RePEc:iza:izadps:dp17010&r= |
| By: | Qin, Botao; Xie, Siyuan; Xu, Chenyang |
| Abstract: | Non-monetary incentives are increasingly being studied in encouraging energy conservation. In light of this, we conducted a natural field experiment in student dormitories to assess the effect of honor-based incentives and goal setting on electricity saving and the intrinsic motivation to save energy. Using a difference-in-difference model, we found that goal setting reduced the dormitories' electricity consumption by 15.93\% on average compared to the control group. However, the honor-based incentives were not effective on average. In addition, the study found that both honor-based incentives and goal setting, on average, did not crowd out or crowd in the intrinsic motivation to save electricity in dormitories. The heterogeneity analysis showed that the more the dormitory values honor incentives, the more its intrinsic motivation was crowded in by honor incentives. We also found dormitory characteristics affect the crowding effect on the intrinsic motivation. |
| Keywords: | Honor; Goal setting; Electricity use; Crowding effect |
| JEL: | C93 D10 Q41 |
| Date: | 2024–04–01 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:120869&r= |
| By: | Adam, Martin; Reinelt, Annika; Roethke, Konstantin |
| Abstract: | To motivate visitors to engage with websites, e‐tailers widely employ monetary rewards (e.g., vouchers, discounts) in their website designs. With advances in user interface technologies, many e‐tailers have started to offer gamified monetary reward designs (MRDs), which require visitors to earn the monetary reward by playing a game, rather than simply claiming the reward. However, little is known about whether and why gamified MRDs engage visitors compared to their non‐gamified counterpart. Even less is known about the effectiveness of gamified MRDs when providing certain or chance‐based rewards, in that visitors do or do not know what reward they will gain for successfully performing in the game. Drawing on cognitive evaluation theory, we investigate gamified MRDs with certain or chance‐based rewards and contrast them to non‐gamified MRDs with certain rewards in user registration systems. Our results from a multi‐method approach encompassing the complementary features of a randomised field experiment (N = 651) and a randomised online experiment (N = 330) demonstrate differential effects of the three investigated MRDs on user registration. Visitors encountering either type of gamified MRD are more likely to register than those encountering a non‐gamified MRD. Moreover, gamified MRDs with chance‐based rewards have the highest likelihood of user registrations. We also show that MRDs have distinct indirect effects on user registration via anticipated experiences of competence and sensation. Overall, the paper offers theoretical insights and practical guidance on how and why gamified MRDs are effective for e‐tailers. |
| Date: | 2024–05–28 |
| URL: | https://d.repec.org/n?u=RePEc:dar:wpaper:145527&r= |