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on Neuroeconomics |
| By: | Dr Rauza (National University of Modern Languages, Pakistan) |
| Abstract: | Understanding how customers assign humanlike qualities and personality traits to a brand is becoming increasingly crucial for marketing researchers and practitioners in the digital age since brand personality has a big impact on consumers' brand awareness and brand association. This research project aims to examine the influence of digital brand personality perception on brand association and brand awareness in Pakistan's telecommunications industry, as well as to analyze the cognitive effects of this perception. A well-known theory of self-congruity was used to analyze the phenomenon and clarify the correlations between the variables. A total of 1536 clients of Pakistan's telecom industry were given a questionnaire, which was used to gather data. IBM AMOS analyzed the data to measure the relationship between the variables. According to the study, all the variables under investigation appear to have a strong and positive link. In addition to adding to the corpus of research, this study will help professional managers and marketers develop branding strategies that consider the concept of brand personality. |
| Keywords: | digital brand personality perception, brand awareness, brand association |
| Date: | 2024–08 |
| URL: | https://d.repec.org/n?u=RePEc:smo:raiswp:0486 |
| By: | Jessica Bujor (Sigmund Freud University, Vienna, Austria) |
| Abstract: | The present study aims to fill in gaps in research on mentally ill offenders by analyzing the effectiveness of psychological treatment offered in forensic populations. Research has shown that approximately 95% of schizophrenic patients still do not receive appropriate amounts of evidence-based services, which may explain the gap in rates of recovery related to this disorder. We aim to compare the social and emotional competency of patients from Pro Mente Plus before and after receiving treatment. We hypothesize that post treatment scores should show an improvement in emotional and social competencies and results indicate small to medium effect sizes in favor of our expected results. Findings show a positive change in social skills and illness awareness, suggesting the potential of forensic therapeutic centers in facilitating better outcomes for this demographic. Alongside cognitive remediation programs, social skills programs are more likely to succeed, especially when part of integrative therapeutic programs that incorporate both pharmacological and psychosocial elements. |
| Keywords: | schizophrenia, mentally ill offenders, psychological treatment, forensic psychology, recidivism, psychoeducation, social skills, emotional skills |
| Date: | 2024–08 |
| URL: | https://d.repec.org/n?u=RePEc:smo:raiswp:0421 |
| By: | Ligiana Mihaela Petre (University of Bucharest, Romania); Pawel Adam Piepiora (Wroclaw University of Health and Sport Sciences, Poland) |
| Abstract: | In this cross-sectional study, we explore the influence of age, Body Mass Index (BMI), appetitive traits, and internalizing psychopathology on exer-cise self-efficacy among 52 participants, framed within the Hierarchical Taxonomy of Psychopathology (HiTOP) model. Appetitive traits were assessed using the Adult Eating Behavior Questionnaire (AEBQ), exercise self-efficacy through the Self-Efficacy for Physical Activity Survey (SEPAV), and internalizing psychopathology via the Romanian Inventory of Depression and Anxiety Symptoms (IDAS-II). Stepwise regression analysis across three models revealed that BMI and age (Model 1) have minimal impact on exercise self-efficacy. Adding appetitive traits (Model 2) and internalizing symptoms (Model 3) significantly improved predictive power. Specifically, emotional under-eating was negatively associated with self-efficacy for exercise. Moreover, emotional under-eating was a negative predictor for resisting relapse and making time for exercise, as key factors of exercise self-efficacy. In addition, food responsiveness positively predicts resisting relapse, and negatively, making time for exercise, and self-efficacy for exercise. Lassitude was a negative predictor for resisting relapse, and appetite gain was a positive predictor for making time for exercise. These results underscore the relationship between psychological factors and physical activity, suggesting the need for interventions that address both mental and physical health dimensions. This study confirms the HiTOP model's relevance in identifying psychopathological influences on exercise behav-ior and mental health. |
| Keywords: | HiTOP, Exercise Self-Efficacy, Appetitive Traits, Internalizing Psycho-pathology, IDAS-II |
| Date: | 2024–08 |
| URL: | https://d.repec.org/n?u=RePEc:smo:raiswp:0435 |