nep-neu New Economics Papers
on Neuroeconomics
Issue of 2016‒07‒23
two papers chosen by

  1. Emotion Research in Economics By Klaus Wälde
  2. Using Personalized Feedback to Increase Data Quality and Respondents' Motivation in Web Surveys? By Simon Kühne; Martin Kroh

  1. By: Klaus Wälde (Johannes Gutenberg-University Mainz)
    Abstract: Emotions were central to the development of economics, especially in utility theory in classical economics. While neoclassical utility theory basically abolished emotions, behavioural economics more recently reintroduced emotions in utility theory. Beyond utility theory, economic theorists use emotions to explain behaviour which otherwise could not be understood or they study emotions out of interest for the emotion itself. While some analyses display a strong overlap between psychological thinking and economic modelling, in most cases there is still a large gap between economic and psychological approaches to emotion research. Ways how to reduce this gap are discussed.
    Keywords: utility theory, ex-ante emotions, immediate emotions, ex-post emotions belief-based emotions, regret, desire, stress, anxiety, guilt
    Date: 2016–06
  2. By: Simon Kühne; Martin Kroh
    Abstract: Web surveys technically allow providing feedback to respondents based on their previous responses. This personalized feedback may not only be used to target follow-up questions, it also allows test results to be returned immediately to respondents. This paper argues that the possibility of learning something about themselves increases respondents’ motivation and possibly the accuracy of responses. While past studies mainly concentrate on the effects of providing study results on future response rates, thus far survey research lacks of theoretical and empirical contributions on the effects of personalized, immediate, feedback on response behavior. To test this, we implemented a randomized trial in the context of the Berlin Aging Study II (BASE-II) in 2014, providing feedback regarding the respondents’ personality tests (Big-Five personality inventory) to a subgroup of the sample. Results show moderate differences in response behavior between experimental and control group (item nonresponse, response styles, internal consistency, socially desirable responding, corrective answers, and response times). In addition, we find that respondents of the experimental group report higher levels of satisfaction with the survey.
    Keywords: Personalized Feedback, Web Surveys, Online Surveys, Incentives, Respondent Motivation, Measurement Error, Survey Satisfaction, Big Five Personality Traits
    Date: 2016

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