By: |
Ronayne, David & Brown, Gordon D.A. (Department of Economics, University of Warwick & Department of Psychology, University of Warwick) |
Abstract: |
Consumers' choices are typically influenced by choice context in ways that
standard models cannot explain. We provide a concise explanation of the
attraction, compromise and similarity effects. Value is assumed to be
determined by simple dominance relations between choice options and sampled
comparators, and selection of comparators is assumed to be systematically
influenced by the choice options. In one experiment, participants viewed
differing selections of market options prior to choice. The classic context
effects appeared and disappeared as predicted. In the second experiment,
individuals' sampling distributions of market options were influenced by the
choice set as predicted by the model. |
Keywords: |
consumer choice; decision-making; context effects; sampling. |
JEL: |
I30 I31 |
Date: |
2016 |
URL: |
http://d.repec.org/n?u=RePEc:wrk:warwec:1124&r=neu |