New Economics Papers
on Neuroeconomics
Issue of 2014‒01‒10
two papers chosen by

  1. Digit Ratios and Social Preferences: A Comment on Buser (2012) By Pablo Brañas-Garza; Jaromír Kovárík
  2. Out of control: impact of goal structure on personal control and implications for consumer judgments By Jamel Khenfer

  1. By: Pablo Brañas-Garza (Middlesex University London, Business School); Jaromír Kovárík (Dpto. Fundamentos Analisis Economico I & BRiDGE, University of the Basque Country)
    Abstract: Buser (2012) reports an association between the second-to-fourth digit ratio, a biomarker of the exposure to prenatal sex hormones, and behavior in several classic experimental games designed to elicit prosocial attitudes. His subjects self-report whether they have shorter, equal, or larger ring than index nger. We argue that this elicitation method is inappropriate. It generates a poor proxy for the digit ratio as it suers from measurement errors. As a result, using this variable in the regression analysis may lead to inconsistent estimates.
    Keywords: Digit ratio, measurement errors, endogeneity, social preferences, non-monotonicity, altruism
    Date: 2013
  2. By: Jamel Khenfer (IAE Aix-en-Provence - Institut d'Administration des Entreprises - Aix-en-Provence - Université Paul Cézanne - Aix-Marseille III, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - Université Paul Cézanne - Aix-Marseille III : EA4225)
    Abstract: Aim: This paper presents empirical foundations for the study of the effect of goal structure on consumer judgment through lack of personal control. Methods: Three experiments were conducted. Results: Our experiments indicate that mental representation of consumer goal does affect personal control in opposite direction according to goal structure, namely the representation of the focal goal from the related tasks and subtasks. Conclusion: Because perceived order in one's environment primarily derives from personal control, when feelings of personal control are low, people should seek for structure and order their environment. Such an heuristics should affect consumer judgments by preferring strict categories when his/her goal is not structured, and at the opposite, by embracing the chaos in the means allowing goal pursuit when his/her goal is highly structured. This paper demonstrate that manipulation of goal structure (high vs. low) affects personal control in opposite directions.
    Keywords: goal structure; personal control; planning; compensatory control
    Date: 2013–08–18

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