nep-neu New Economics Papers
on Neuroeconomics
Issue of 2011‒10‒15
four papers chosen by
Daniel Houser
George Mason University

  1. The emergence of emotions and pro-social and religious sentiments during the September 11 disaster By David A Savage; Benno Torgler
  2. An Economic-Psychological Model of Sustainable Food Consumption By Lombardini, Chiara; Lankoski, Leena
  3. Assessing Consumers' Cognitive, Affective and Normative Associations on Willingness-to-pay for Domestic Foods By Bolliger, Conradin
  4. Linguistic False Friends and Expected Food Markets: What can Make Consumers Not Choose Your Product? By Fauquet-Alekhine, Philippe; Fauquet-Alekhine-Pavlovskaia, Elena

  1. By: David A Savage (QUT); Benno Torgler (QUT)
    Abstract: Analysing emotional states under duress or during heightened, life-and-death situations is extremely difficult, especially given the inability of laboratory experiments to adequately replicate the environment and the inherent biases of post event surveys. It is in this area that natural experiments come to the fore by combining the randomization that comes from natural data with an experimentally realistic event. The pager communications from September 11th, made publicly available by Wiki Leaks (Wiki Leaks, 2009), provide exactly the kind of natural experiment emotion researchers have been seeking. We have analysed the pager messages by applying an absolute count methodology and by presenting both positive and negative emotive categories as well as the development of pro-social and religious sentiment. Providing behavioural evidence on how people communicate under extreme circumstances and offers valuable insights into human nature. We demonstrate that positive and pro-social communications are the first to emerge followed by the slower and lower negative communications. Religious sentiment is the last to emerge, as individual attempt to make sense of event.
    Keywords: Content Analysis, Positive Emotion, Negative Emotion, Religiosity, Disaster Communications, 9/11
    JEL: D70 D64 Z12 N30 Z10
    Date: 2011–10–06
    URL: http://d.repec.org/n?u=RePEc:qut:dpaper:273&r=neu
  2. By: Lombardini, Chiara; Lankoski, Leena
    Abstract: This paper proposes a novel economic-psychological model of individual food consumption and food waste that recognizes individuals as social and moral beings who are boundedly rational and have limited capacity for self-control. The model identifies five components of individualsâ utility that correspond to five modes of being or selves: the hedonic agent, the social agent, the moral agent, the health-conscious agent and the habits-driven agent. In the model, individuals maximize this composite utility given their budget and effort constraints. We apply the model to analyze policies that can support the adoption of sustainable food consumption practices.
    Keywords: bounded rationality, bounded self-control, habits, identity, social and moral norms, sustainable food consumption, Food Consumption/Nutrition/Food Safety, D03, D11, D12,
    Date: 2011
    URL: http://d.repec.org/n?u=RePEc:ags:eaae11:114403&r=neu
  3. By: Bolliger, Conradin
    Keywords: Consumer/Household Economics,
    Date: 2011
    URL: http://d.repec.org/n?u=RePEc:ags:eaae11:114259&r=neu
  4. By: Fauquet-Alekhine, Philippe; Fauquet-Alekhine-Pavlovskaia, Elena
    Abstract: Many researches have been done concerning the study of parameters which make people choose or not such product on the market. Concerning food industry, scientists have been involved in the analysis of technical parameters (nutrition, health characteristics) and their perception by the consumer, and in the analysis of psycho-sociological parameters linked with the perception of the product, or emotion associated with food or its environment. Other parameters investigated are suspicion of novelties, adherence to technology or to natural food, enjoyment, necessity. But what about the effect of words from the socio-psycholinguistic standpoint? It seems to be poorly investigated. Some claims: âIt doesnât matter how important the brand name is to the company, itâs what it means to the public that countsâ. Concerning the foreign migration of brands (the use of a brand from one country to another), some psychological functions associated with language are weakened in the communication process. If an undesirable link is built between the concept of the brand and another one in the target foreign market, this can come from some communication channels detailed in this study. The weakened psychological functions can be some of the causes, and the undesirable link built through the communication channels is the consequence. It is shown why unexpected links between the brand (or the product name) and an undesirable concept must be looked for in six dimensions (academic, common, popular, rude language, slang, and âno meaningâ language), and how an adapted advertisement campaign can enforced the psychological functions associated with language.
    Keywords: agronomy, product, marke, t marketing, food industry perception, psycholinguistic linguistic communication, language, foreign migration, brands, homonym, paronym, neograph, Consumer/Household Economics,
    Date: 2011
    URL: http://d.repec.org/n?u=RePEc:ags:eaae11:114361&r=neu

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