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on Neuroeconomics |
| By: | Spiliopoulos, Leonidas |
| Abstract: | This paper addresses the question of strategic change in humans’ be- havior conditional on opponents’ play. In order to implement this e |
| Keywords: | learning; artifical intelligence; mixed strategy; game theory; repeated games; behavioral game theory; ewa; reinforcement learning; fictitious play; simulations; experimental economics; computational economics; non-cooperative games |
| JEL: | C91 C72 C73 |
| Date: | 2007–03–11 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:2178&r=neu |
| By: | Pirouz, Dante |
| Abstract: | While there is an extensive history of neuroscience, only recently has the theory and the methods of this discipline been applied to answer questions about decision making, choice, preference, risk and happiness. This new area of research, coined neuroeconomics, seeks to reveal more about the neural functioning and associated implications for economic and consumer behavior. In this paper are some of the key developments in neuroeconomics research as they relate to consumer decision-making, culminating with a discussion of possible future research areas in marketing where this type of research could be applied with important managerial, policy and academic implications. |
| Keywords: | Consumer behavior; neuroscience; neuroeconomics; decision-making; trust |
| JEL: | M31 |
| Date: | 2004 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:2181&r=neu |
| By: | Antoni Bosch-Domènech; Rosemarie Nagel; Juan Vicente Sánchez-Andrés; Jaume Morera |
| Abstract: | Patients with stage-I (very mild and mild) Alzheimer’s disease were asked to participate in a Dictator Game, a type of game in which a subject has to decide how to allocate a certain amount of money between himself and another person. The game enables the experimenter to examine the influence of social norms and social preferences on the decision-making process. When the results of treatments involving Alzheimer’s disease patients were compared with those of identical treatments involving patients with mild cognitive impairment or healthy control subjects, with similar ages and social backgrounds, no statistically significant difference was found. This finding suggests that stage-I Alzheimer’s disease patients may be as capable of making decisions involving social norms and preferences as other individuals of their age. Whatever brain structures are affected by the disease, they do not appear to influence, at this early stage, the neural basis for cooperation-enhancing social interactions. |
| Keywords: | Alzheimer patients, social behavior, dictator games |
| URL: | http://d.repec.org/n?u=RePEc:upf:upfgen:1020&r=neu |