Abstract: |
The literature on collective reputation is still in its infancy. Despite the
existence of a (limited) number of valuable theoretical works studying the
process of collective reputation building, there is still no comprehensive
analysis of this concept. In addition, due to data limitation, there are no
empirical studies testing the determinants of group reputation. This work
intends to provide a comprehensive analysis of reputational equilibria within
coalitions of agents. In order to do so, we design a static and dynamic (over
30 years) study on the universe of coalitions of companies, within the wine
market, looking at the role exerted by the characteristics of the coalition
itself (its age and size), the rules set and the actions put forward by the
group of agents in order to reach and maintain a certain level of collective
reputation, and the context in which they operate. Results shed new lights
into this ubiquitous phenomenon. |