nep-mkt New Economics Papers
on Marketing
Issue of 2022–09–05
three papers chosen by
Marco Novarese, Università degli Studi del Piemonte Orientale
  1. CONDITIONAL PROMOTION WITH A COSTLY REWARD: AN EVALUATION OF A CAMPAIGN TO MOTIVATE CONSUMPTION OF FRUIT AND VEGETABLES By Panzone, Luca A.
  2. The Effect of Logo Visibility on Brand Recognition and Willingness to Pay By Gabrielyan, Gnel; Just, David R.
  3. Estimating Consumer Segments and Choices from Limited Information: The Application of Machine Learning Methods By Qin, Fei; Wu, Steven Y.
  1. By: Panzone, Luca A.
    Keywords: Marketing, Institutional and Behavioral Economics, Research Methods/Statistical Methods
    Date: 2022–08
    URL: https://d.repec.org/n?u=RePEc:ags:aaea22:322058
  2. By: Gabrielyan, Gnel; Just, David R.
    Keywords: Marketing, Research Methods/Statistical Methods, Agribusiness
    Date: 2022–08
    URL: https://d.repec.org/n?u=RePEc:ags:aaea22:322354
  3. By: Qin, Fei; Wu, Steven Y.
    Keywords: Marketing, Research Methods/Statistical Methods, Agribusiness
    Date: 2022–08
    URL: https://d.repec.org/n?u=RePEc:ags:aaea22:322473
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