nep-mkt New Economics Papers
on Marketing
Issue of 2022‒05‒09
one paper chosen by
Marco Novarese
Università del Piemonte Orientale

  1. The role of social media in marketing of non-profit organizations By Sakib, S M Nazmuz

  1. By: Sakib, S M Nazmuz
    Abstract: The goal of this research become to painting the present day reputation of social media use amongst charitable human help institutions and to moreover get why and the way nonprofit usage of social media may be beneficial. Online media addresses an innovative threat for charitable institutions to similarly discover the paintings they do and apprehend the areas they appearance to serve. A dominant a part of institutions in business, government, and philanthropic regions have acquired on line media, and several inquiries concerning this new medium surely remain. The present day reputation of on line media use amongst not-for-income institutions units up a stable status quo for different non-earnings to speak approximately the vulnerability of factors to come, distinguish targets and methodologies to assist the non-income corporations to push ahead. Expanded comprehension of why and the way to make use of on line media will likewise help the affiliation with finding out approaches for using web-primarily based totally media which can upload to the manageability of the affiliation. The expectation is that with the aid of using on line media each the affiliation and the neighborhood region it interfaces with will each benefit. This studies establishes comprehension concerning social media advertising with inside the context of nonprofit corporations from which destiny examinations is probably duplicated and similarly upgraded to analyze the gain of using on line media, apprehend first-class practices or methodologies for social media use, and to determine the propriety of this.
    Date: 2022–04–02

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