nep-mkt New Economics Papers
on Marketing
Issue of 2021‒11‒01
two papers chosen by
Marco Novarese
Università del Piemonte Orientale

  1. "Not tested on animals": How consumers react to cruelty-free cosmetics proposed by manufacturers and retailers? By Cindy Grappe; Cindy Lombart; Didier Louis; Fabien Durif
  2. Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review By Cristina Franciele; Thays Christina Domareski Ruiz

  1. By: Cindy Grappe (UQAM - Université du Québec à Montréal = University of Québec in Montréal); Cindy Lombart (Audencia Recherche - Audencia Business School); Didier Louis (IUT Saint-Nazaire - Institut Universitaire de Technologie Saint-Nazaire - UN - Université de Nantes); Fabien Durif (UQAM - Université du Québec à Montréal = University of Québec in Montréal)
    Abstract: Purpose-Animal welfare is increasingly favoured by consumers in their choice of food and cosmetic products, proposed by manufacturers and retailers. This study aims to investigate the impact of the "not tested on animals" claim on consumers' attitude and behavioural intention towards a cosmetic product through an enriched version of Ajzen's Theory of Planned Behaviour. Design/methodology/approach-A between-subjects design has been used. 450 participants were recruited through the social network of a cosmetics and personal hygiene brand in Quebec, Canada, and answered a questionnaire. They were randomly assigned to either a manipulation group (n=226) or a control group (n=224). Data were analysed with Partial Least Squares Structural Equation Modelling. Findings-This study shows that external (credibility and attitude towards marketing claims) and internal psychological variables (subjective norms and altruistic concerns with animal welfare) influence attitude towards and purchase intention of "not tested on animals" personal care products. More egotistic concerns, such as personal appearance, also explain the formation of attitude towards cruelty-free cosmetics. Research limitations/implications-This research supplements Ajzen's original model with internal psychological (individuals' concerns with animal welfare and personal appearance) and external (general credibility of cosmetic products claims, credibility of the "not tested on animals" claim and attitude towards this claim) variables. These variables, as suggested by previous research on cosmetics and their claims, improve the understanding of consumer attitude and purchase behaviour patterns. Practical implications-The study's findings point out the role of companies to increase consumers' knowledge on the significance and transparency of their messages, notably the "not tested on animals" claim. They also stress that policymakers in regions where regulation is unclear should at least punish untruthful communication pertaining to animal testing in cosmetic and personal care products. Originality/value-Prior studies on cosmetic products did not investigate the difference of consumer attitude formation towards cruelty-free products compared to conventional cosmetic products. Consequently, this research shows that the construction of attitude towards crueltyfree products highly differs from conventional personal care.
    Date: 2021–05–10
  2. By: Cristina Franciele (UFPR - Universidade Federal do Paraná); Thays Christina Domareski Ruiz (UFPR - Universidade Federal do Parana [Curitiba] - UFPR - Universidade Federal do Paraná)
    Abstract: Purpose: Sentiment analysis is built from the information provided through text (reviews) to help understand the social sentiment toward their brand, product, or service. The main purpose of this paper is to draw an overview of the topics and the use of the sentiment analysis approach in tourism research. Methods: The study is a bibliometric analysis (VOSviewer), with a systematic and integrative review. The search occurred in March 2021 (Scopus) applying the search terms "sentiment analysis" and "tourism" in the title, abstract, or keywords, resulting in a final sample of 111 papers. Results: This analysis pointed out that China (35) and the United States (24) are the leading countries studying sentiment analysis with tourism. The first paper using sentiment analysis was published in 2012; there is a growing interest in this topic, presenting qualitative and quantitative approaches. The main results present four clusters to understand this subject. Cluster 1 discusses sentiment analysis and its application in tourism research, searching how online reviews can impact decision-making. Cluster 2 examines the resources used to make sentiment analysis, such as social media. Cluster 3 argues about methodological approaches in sentiment analysis and tourism, such as deep learning and sentiment classification, to understand the usergenerated content. Cluster 4 highlights questions relating to the internet and tourism. Implications: The use of sentiment analysis in tourism research shows that government and entrepreneurship can draw and enhance communication strategies, reduce cost, and time, and mainly contribute to the decisionmaking process and understand consumer behavior.
    Keywords: Sentiment analysis,tourism,bibliometrics,systematic review,integrative review,Vosviewer
    Date: 2021–10–18

This nep-mkt issue is ©2021 by Marco Novarese. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
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