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on Marketing |
| By: | Campbell, Ben; Rihn, Alicia; Campbell, Julie |
| Abstract: | Historically, plant purchases frequently occur in physical retail centers (e.g., mass merchandisers, garden centers, etc.). The COVID-19 pandemic resulted in the adoption of retail measures to reduce disease transmission and spread, including stay-at-home/lockdown orders, retail store closures, limited retail occupancy and social distancing. Consequently, consumers’ ability to shop for products in-store was impacted and opened the opportunity to use nontraditional sales methods. This report provides a summary of consumers’ perceived plant purchasing behavior in the southeast U.S. Data was collected using an online survey which was conducted during the last week of July 2020. Responses were collected from an online panel of consumers in eight southeast states. A total of 670 consumers from Alabama (n=67), Florida (n=121), Georgia (n=168), Louisiana (n=37), Mississippi (n=25), North Carolina (n=63), South Carolina (n=120) and Tennessee (n=69) completed the survey. The survey addressed consumers’ shopping behavior for ornamental plants, how those behaviors changed during the pandemic and their anticipated shopping behavior after the pandemic. |
| Keywords: | Agribusiness, Marketing |
| Date: | 2020–11–02 |
| URL: | http://d.repec.org/n?u=RePEc:ags:utaeer:307266&r=all |
| By: | Fei, Jennifer; Wolff, Jessica Sadye; Hotard, Michael; Ingham, Hannah; Khanna, Saurabh; Lawrence, Duncan; Tesfaye, Beza; Weinstein, Jeremy; Yasenov, Vasil; Hainmueller, Jens |
| Abstract: | We present a method to conduct automated surveys over WhatsApp, a popular cross-platform messaging service. The method relies on a combination of the WhatsApp Business, Twilio, and Google APIs to design the survey flow, send and receive survey messages automatically, and facilitate data processing. Respondents complete the survey entirely within the WhatsApp application in the form of a chat conversation. WhatsApp surveys incur relatively low costs to both respondents and researchers and facilitate continued engagement with mobile populations as users can retain their WhatsApp number even if they change SIM cards and phone numbers. We describe the use of this method with two case studies where we surveyed refugees and migrants in Colombia, as well as resettled refugees in the U.S. The case studies offer preliminary evidence that automated surveys over WhatsApp provide a viable alternative for surveying and panel data collection. While the method is not without limitations, it offers a promising research tool with opportunities for diverse implementation and empirical study given the widespread global use of WhatsApp. We o?er documentation and a public code repository as supplementary materials to support researchers in applying this method in other contexts. |
| Date: | 2020–10–30 |
| URL: | http://d.repec.org/n?u=RePEc:osf:socarx:j9a2y&r=all |
| By: | Kankam-Kwarteng, Collins; Osman, Barbara; Acheampong, Stephen |
| Abstract: | Purpose: The purpose of this paper was to examine the relationships between differentiation strategies, competitive intensity and restaurant performance. It was also to estimate the effect of interaction terms of differentiation strategies and competitive intensity on restaurant performance. Methods: Data were obtained from 160 restaurant operators in the Ashanti region of Ghana through a structured questionnaire. The paths of the relationships were estimated and tested using regression analysis. Results: The findings suggest that differentiation strategies have a significant impact on restaurant performance and that competitive intensity partially influence the performance of restaurants. Competitive intensity was, however, found not to moderate the relationship between differentiation strategies and restaurant performance. Implications: The study findings will greatly help managers of the restaurant industry to appreciate the critical contribution of competitive intensity and differentiation strategies in estimating the performance of restaurants. The interactive terms of differentiation strategies and competitive intensity add to the divergent ways of measuring restaurant performance. This paper, therefore, contributes to the growing research in the restaurant industry. |
| Keywords: | differentiation strategies, competitive intensity, restaurant performance |
| JEL: | L8 L83 L84 |
| Date: | 2020–10–30 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:103781&r=all |