| By: |
Adriana Csikósová (Technical University of Ko?ice);
Katarína ?ulková (Technical University of Ko?ice);
Mária Jano?ková (Technical University of Ko?ice) |
| Abstract: |
The content of the contribution was an analysis of consumer behaviour in the
area of tourism in the region of Slovakia. Contribution achieved the aim
according theoretical and practical knowledge of the subject area to analyse
the main factors influencing the consumer in tourism and specify a typology of
customer in response to various segmentation variables. Research made in the
region of Slovakia was connected with specification of consumers? typology by
using of cluster analysis at the market of tourism according psychographic,
demographical variables and single consumer?s behaviour in the individual
segments. The research results were the basis for the formulation of
conclusions and proposals for further research in the area of tourism market. |
| Keywords: |
Consumer behaviour; Marketing research; Segmentation; Tourism; Typology; Slovakia |
| JEL: |
M31 |
| Date: |
2019–10 |
| URL: |
http://d.repec.org/n?u=RePEc:sek:ibmpro:8612324&r=all |