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on Marketing |
| By: | Jorge Florez-Acosta (Universidad del Rosario - Universidad Nacional de Rosario [Santa Fe]); Daniel Herrera-Araujo (PJSE - Paris Jourdan Sciences Economiques - UP1 - Université Panthéon-Sorbonne - ENS Paris - École normale supérieure - Paris - INRA - Institut National de la Recherche Agronomique - EHESS - École des hautes études en sciences sociales - ENPC - École des Ponts ParisTech - CNRS - Centre National de la Recherche Scientifique, PSE - Paris School of Economics) |
| Abstract: | This paper empirically examines the effects of product delisting on consumer shopping behavior in a context of grocery retailing by large multiproduct supermarket chains. A product is said to be delisted when a supermarket stops supplying it while it continuous being sold by competing stores. We develop a model of demand in which consumers can purchase multiple products in the same period. Consumers have heterogeneous shopping patterns: some find it optimal to concentrate purchases at a single store while others prefer sourcing several separate supermarkets. We account for this heterogeneity by introducing shopping costs, which are transaction costs of dealing with suppliers. Using scanner data on grocery purchases by French households in 2005, we estimate the parameters of the model and retrieve the distribution of shopping costs. We find a total shopping cost per store sourced of 1.79 € on average. When we simulate the delisting of a product by one supermarket, we find that customers'probability of sourcing that store decreases while the probability of sourcing competing stores increases. The reduction in demand is considerably larger when consumers have strong preferences for the delisted brand. This suggests that retailers may be hurting themselves, and not only manufacturers, when they delist a product. However, when customers have strong preferences for the store such effects are lower, suggesting that inducing store loyalty in customers appears to have an effect on vertical negotiations and, in particular, it enables powerful retailers to impose vertical restraints on manufacturers. |
| Keywords: | Grocery retailing, supermarket chains, buyer power, vertical,restraints, product delisting, shopping costs, one-and multistop shopping,Simulated Maximum likelihood |
| Date: | 2017–05 |
| URL: | http://d.repec.org/n?u=RePEc:hal:wpaper:halshs-01518146&r=mkt |
| By: | Almeyda-Ibáñez, Marta; George, Babu P. |
| Abstract: | Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the Caribbean is presented. |
| Keywords: | Destination management; branding; brand equity; measurement; unique selling proposition; challenges |
| JEL: | L83 M31 |
| Date: | 2017–03–27 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:87884&r=mkt |
| By: | Taylor, Erin (Canela Consulting) |
| Abstract: | Consumer finance practices globally are undergoing a transformation due to the increased mobility of people and the technologization of finance. This increasing mobility has the potential to deliver both positive and negative effects for consumers. On the one hand, it can expand consumer choice, increase access to product information, assist with financial literacy, and improve security. On the other hand, it may increase certain social and economic issues, such as fraud, user errors, learning difficulties, stress, and financial mismanagement. This paper discusses a range of issues that increased mobility finance presents for consumers in the areas of product mobility, human mobility, and information mobility. |
| Date: | 2017–08–31 |
| URL: | http://d.repec.org/n?u=RePEc:fip:fedfcw:2017-03&r=mkt |