nep-mkt New Economics Papers
on Marketing
Issue of 2018‒02‒05
six papers chosen by
João Carlos Correia Leitão
Universidade da Beira Interior

  1. The Quality of Banking Services in Light of the Financial Transformations and Their Impact on the Marketing Performance of the Banks in Gaza Strip By Amal Al Hila; Eitedal Alhelou; Mazen Al Shobaki; Samy S Abu Naser
  2. The Comparative Advantages of Single and Multi-stakeholder Cooperatives By Johnston Birchall; Silvia Sacchetti
  3. Preventives Versus Treatments Redux: Tighter Bounds on Distortions in Innovation Incentives with an Application to the Global Demand for HIV Pharmaceuticals By Michael Kremer; Christopher M. Snyder
  4. Improved Matching, Directed Search, and Bargaining in the Credit Card Market By Gajendran Raveendranathan
  5. Estrategias digitales de proveedores de servicios turísticos ante nuevas tendencias de consumo de información By Zanfrillo, Alicia Inés; Artola, María Antonia; Marisquerena, Sergio Ezequiel
  6. A Business Model Bridging Knowledge Gaps By Fioretti, Guido; Kwan, Stephen K.; Niciforo, Stefania

  1. By: Amal Al Hila (Department of Management and Financial Business - Palestine Technical College); Eitedal Alhelou (University of Palestine); Mazen Al Shobaki (Department of Information Technology - Al-Azhar University); Samy S Abu Naser (Department of Information Technology - Al-Azhar University)
    Abstract: This study aimed to investigate the effect on the quality of banking services marketing performance of banks operating in the Gaza Strip in light of the financial transitions from the perspective of employees, and the disclosure of the relationship between the quality of banking services and marketing performance from the perspective of employees and customers. The researcher used descriptive and analytical approach, and the study population of employees and customers at Bank (Palestine Limited, Palestinian Islamic, housing, Jerusalem, the Arab Bank), and the study tool is a questionnaire applied to a simple random sample of employees and customers have been obtained (97) questionnaire rate of recovery (97%) to identify the employees, the customers have been recovered (141) questionnaire by recovery (78%). the results of the study showed a statistically significant relationship between the quality of banking service and financial shifts in operating in the Gaza Strip banks from the perspective of employees, and between financial transformations and marketing performance of banks operating in the Gaza Strip from the perspective of employees, and the quality of banking service and marketing performance in banks operating in the Gaza Strip from the standpoint of employees, customers, and that there is the effect of a statistically significant for the quality of banking services on the marketing performance of banks operating in the Gaza Strip in light of the transformations Finance from the perspective of employees. And changing the mediator of financial shifts weaken the impact of the quality of banking services and the marketing performance. One of the main recommendations: to work on open communication channels between banks and customers departments to keep the banking institutions more flexible and responsive to the aspirations of the entire banking customers about the services provided and it will contribute to the improvement of marketing performance.
    Keywords: Banking Services,Marketing Performance,Financial Transformation,Banks,Gaza Governorates,Quality
    Date: 2017
  2. By: Johnston Birchall; Silvia Sacchetti
    Abstract: When cooperatives were first invented, it was assumed their membership would be limited to one type of user. The Rochdale Pioneers favoured consumers, and employee representation was deliberately limited to a set percentage of board members. Similarly, Schulze Delitsch and Raiffeisen privileged farmers, Buchez workers, insurance mutuals those who are insured, and so on. Recently, Italian social cooperatives have developed a different model in which all the relevant stakeholders become members: those who are cared for, the carers, the workers, and volunteers. Also, occasionally dual stakeholder cooperatives have been designed. Eroski, the big Spanish retailer, has both consumers and workers in membership, and iCoop in Korea has both consumers and farmers. This paper has two aims, to set out some of the theoretical arguments for and against multi-stakeholder governance, to look at examples of multi-stakeholder models in practice, and to generate from this a set of research questions.
    Keywords: Cooperative governance, Organizational design
    JEL: D23 P13 L20 L31
    Date: 2017
  3. By: Michael Kremer; Christopher M. Snyder
    Abstract: Kremer and Snyder (2015) show that demand curves for a preventive and treatment may have different shapes though they target the same disease, biasing the pharmaceutical manufacturer toward developing the lucrative rather than the socially desirable product. This paper tightens the theoretical bounds on the potential deadweight loss from such biases. Using a calibration of the global demand for HIV pharmaceuticals, we demonstrate the dramatically sharper analysis achievable with the new bounds, allowing us to pinpoint potential deadweight loss at 62% of the global gain from curing HIV. We use the calibration to perform policy counterfactuals, assessing welfare effects of government policies such as a subsidy, reference pricing, and price-discrimination ban. The fit of our calibration is good: we find that a hypothetical drug monopolist would price an HIV drug so high that only 4% of the infected population worldwide would purchase, matching actual drug prices and quantities in the early 2000s before subsidies in low-income countries ramped up.
    JEL: F23 I14 L65 O31
    Date: 2018–01
  4. By: Gajendran Raveendranathan
    Abstract: I build a model of revolving credit in which consumers face idiosyncratic earnings risk, and credit card firms direct their search to consumers. Upon a match, they bargain over borrowing limits and borrowing interest rates — fixed for the duration of the match. Using the model, I show that improved matching between consumers and credit card firms, calibrated to match the rise in the population with credit cards, accounts for the rise in revolving credit and consumer bankruptcies in the United States. I also provide empirical evidence consistent with the two key features in my model: directed search and bargaining. The lifetime consumption gains from improved matching are 3.55 percent— substantially larger than those previously estimated by alternative explanations for the rise in revolving credit and consumer bankruptcies (0.03-0.57 percent). Finally, I analyze how the credit card firm’s bargaining power impacts the welfare of introducing stricter bankruptcy laws.
    Keywords: revolving credit, consumer bankruptcy, matching, directed search, bargaining
    JEL: E20 G20
    Date: 2018–01
  5. By: Zanfrillo, Alicia Inés; Artola, María Antonia; Marisquerena, Sergio Ezequiel
    Abstract: El estudio investiga la provisión de información de marketing para el destino turístico ofrecida por los hoteles de la ciudad de Mar del Plata de categoría superior, tres estrellas y boutique a fin de caracterizar el posicionamiento del sector frente a las búsquedas que realizan los usuarios en la planificación de su viaje. Frente al empleo de los recursos de internet como elementos clave para la creación de expectativas sobre el destino y el amplio crecimiento de las transacciones electrónicas en el país resulta de interés conocer los factores que permiten posicionar el destino turístico durante la planificación del viaje. Se adopta una investigación cuantitativa con una estrategia de análisis de contenido sobre los website de los hoteles. El estudio empírico evidencia una asimétrica difusión de contenidos sobre información general, para viajes de ocio y de negocios, con diferencias según la categoría de hotel que escasamente contribuyen al posicionamiento local.
    Keywords: Internet; Hoteles; Servicios Turísticos; Viajes;
    Date: 2017–08
  6. By: Fioretti, Guido; Kwan, Stephen K.; Niciforo, Stefania
    Abstract: Starting with a case-study we illustrate an emerging business model for the Industrial Internet of Things that applies to other ITC-based industries as well. We formalize this business model by importing the concept of structural holes into semantic networks and suggest that a similar logic applies to conceptual maps of consumers’ behaviour, too.
    Keywords: Business Models, Internet of Things
    JEL: L29 O39
    Date: 2018–01–15

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