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on Marketing |
| By: | Saqib, Zulkaif Ahmed; Rabnawaz, Ambar; Saqib, Khubaib Ahmad; Salma, Umme; Ahmed, Wasim; Hussain, Safdar; Jafar, Rana Muhammad Sohail; Zulqarnain, Muhammad |
| Abstract: | The present plans to comprehension methods of web shopping conduct among young adults can empower online sellers to outline more powerful and effective advertising procedures. The target of present research is to quantify the consumer conduct in the web-shopping of general items in Pakistan. The research investigates the relationship between shopping tendency (entertainment inclination, experiential incline, quality orientation as well as convenience) and internet shopping conduct of consumers as far as recurrence and experience in light of the fact that the principle question in our research is the manner by which consumer acts during web shopping. Primary data were gathered through questionnaire survey from 252 students of the university and affiliated colleges. The relationship between shopping trends and recurrence of internet purchasing uncovers that trial online customers are more stimulation situated than their regular partners. The study is geographically constrained in light of the fact that information was gathered from different graduates and postgraduates students of University of Sargodha and affiliated colleges in Sargodha only. |
| Keywords: | Shopping orientation, consumer behavior, students, demographics, online shopping |
| JEL: | D1 |
| Date: | 2016 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:70384&r=mkt |
| By: | Adjemian, Michael; Brorsen, B. Wade; Hahn, William; Saitone, Tina L.; Sexton, Richard J. |
| Abstract: | Concentration levels in U.S. agriculture are high and rising. As downstream competition declines, marketing opportunities for producers are constrained to—in some cases—a single buyer. Processors in thin markets (those with few purchasers, low trading volume, and low liquidity) could use informational advantages to depress farm-level prices for commodities (compared to a competitive market). Moreover, the low volume of trading in thin markets makes it difficult for participants and observers to gather market information and assess market performance. At the same time, many markets are moving away from traditional cash markets to bilateral contracts and vertical integration, which offer more opportunities for coordination and may foster efficiency gains that ultimately benefit producers. Both methods resolve information problems not addressed by the cash market, and forward-looking processors in many thin markets pay producers high enough prices to ensure a stable input supply. Thin market producers who can successfully enter and maintain contracts with these processors can achieve returns that meet or exceed their longrun costs. Attempting to impose greater competition on naturally thin markets can have adverse consequences for producers, processors, and consumers. However, small producers face new challenges in a thin market environment. |
| Keywords: | Thin markets, farm prices, competition, coordination, market power, contracts, Agribusiness, Crop Production/Industries, Industrial Organization, Livestock Production/Industries, Marketing, |
| Date: | 2016–03 |
| URL: | http://d.repec.org/n?u=RePEc:ags:uersib:232928&r=mkt |
| By: | Dewenter, Ralf; Heimeshoff, Ulrich; Thomas, Tobias |
| Abstract: | A wide range of media provide information on many products based on reviews or expert opinions. The effects of such information on product sales is analyzed in a small but growing literature in economics and marketing science. However, there is much more coverage on companies and products in the media than product reviews and expert opinions. Based on a unique dataset, we test whether coverage of car manufacturers in opinion leading media have significant impact on registrations of new cars in Germany. We find that positive (or at least neutral) media coverage has statistically significant effect on the number of new cars sold by several leading manufacturers on the German car market. |
| Date: | 2016 |
| URL: | http://d.repec.org/n?u=RePEc:zbw:dicedp:215&r=mkt |
| By: | Hussain, Safdar; Ahmed, Wasim; Rabnawaz, Ambar; Jafar, Rana Muhammad Sohail; Saqib, Zulkaif Ahmed; Ullah, Sana; JianZhou, Yang |
| Abstract: | Presently, profoundly educated, focused and soaked business sector, a key to accomplishment of any business relies on knowing consumer and his utilization designs, and perceiving as well as understanding elements impacting his choice making with the end goal of adding to an appealing of products. Moreover, supporting administrations, correspondence implies and other promoting apparatuses that would fit to client's needs. Investigation of consumer conduct has a place with a gathering of wide and solid subjects of advertising consideration and its examination requires continuous methodology. Milk, as one classification of dairy products, fits with the gathering of essential day by day devoured products described by moderately high demand. The study on consumer conduct is the investigation of how people settle on choice to spend their accessible assets (time and cash) for utilization of related things. It incorporates the investigation of what they purchase, why they purchase it, when they purchase it, where they purchase it, how regularly they purchase it, and how frequently they utilize it. Agreeable dairies needs to comprehend this idea in profound mode as the private players a representing a hardy competition to them. |
| Keywords: | Brand; Consumer; Food consumption; Purchase behavior; Product quality |
| JEL: | L1 M3 Q1 |
| Date: | 2016 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:70383&r=mkt |