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on Marketing |
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Issue of 2016‒03‒10
twelve papers chosen by João Carlos Correia Leitão Universidade da Beira Interior |
| By: | Tugay Arat (Selcuk University Faculty of Tourism) |
| Abstract: | Nowadays, consumers see tourism as an experience and while they are deciding which experience they want to live, they give more importance to past experiences. In addition, past experiences are more comprehensive and reliable. Blogs which are a major contribution to the tourism sector are used by more and more consumers; it is understood from the comments and from the counter. Because consumers want to make the right decision while they are purchasing a product. Moreover blogs have become extremely important for the customers to provide the opportunity for dialogue among themselves. In particular, travel blogs exchange information among tourists; it offers real information about the approach of market places and business destinations. With the perspective of a tourist, blogs; getting ideas from other travel-related consumer products is digitized word of mouth communication. The purpose of this study is type of communication and word of mouth work to examine the effects of these forms of communication. In this study, the best trip blogs is examined with analysis of web pages contents. The scope of content analysis is limited to the first fifty travel blog sites obtained from the google search engine. |
| Keywords: | Word of mouth communications, Trip blogs, Tourism |
| URL: | http://d.repec.org/n?u=RePEc:sek:iacpro:3306093&r=mkt |
| By: | Yan, Zhen; Yu, Xiaohua; Zhou, Jiehong |
| Abstract: | Media reports could help shape consumer attitudes towards food quality and safety. By introducing an information treatment with positive or negative media coverage, we study the impact on consumer preference for pork products. The hypothesis is tested by a hypothetical choice experiment with 788 samples in 15 cities in China. Attributes we take into account include traceability, farming style, brand and certificates, in addition to prices. The results indicate that the media coverage could significantly shape consumers’ preference. A comparison of the two treatments indicates that the positive information treatment could yield smaller WTP values for all attributes related to food quality and safety. |
| Keywords: | Media coverage, Choice experiments, Pork products, China, Agribusiness, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety, Q13, Q18, |
| Date: | 2016–02–15 |
| URL: | http://d.repec.org/n?u=RePEc:ags:gagfdp:232028&r=mkt |
| By: | Angelika Welte |
| Abstract: | Merchants who accept credit cards face payment processing fees. In most countries, the no-surcharge rule prohibits them from using surcharges to pass these fees on to customers. However, merchants are allowed to steer consumers toward less costly payment methods by offering discounts or using non-pecuniary incentives such as convenience and speed. Drawing upon micro data from a survey of Canadian households, I estimate a discrete choice model of consumers’ payment methods to establish merchant costs for both of these strategies. I find that, while discounts are unprofitable because they subsidize a large portion of consumers who are already using cash and debit cards, non-pecuniary steering can be an effective strategy for transactions above $25. |
| Keywords: | Bank notes, Market structure and pricing, Payment clearing and settlement systems |
| JEL: | D12 E58 G28 |
| Date: | 2016 |
| URL: | http://d.repec.org/n?u=RePEc:bca:bocawp:16-8&r=mkt |
| By: | Elasrag, Hussein |
| Abstract: | The global halal market has emerged as a new growth sector in the global economy and is creating a strong presence in developed countries. The most promising halal markets are the fast-growing economies of the Asia, Middle East, Europe and the Americas. With a growing consumer base, and increasing growth in many parts of the world, the industry is set to become a competitive force in world international trade. The halal industry has now expanded well beyond the food sector further widening the economic potentials for halal. This paper will help to deepen understanding of the concept of Halal so as to familiarize non-Muslims about Halal principles and products. |
| Keywords: | Halal Industry ,Global Halal Food ,halal cosmetics market ,Halal tourism |
| JEL: | F1 L15 L7 M0 M00 M31 |
| Date: | 2016–01–13 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:69631&r=mkt |
| By: | Matthew N. White (Department of Economics, University of Delaware) |
| Abstract: | This article presents a model to analyze consumer welfare, price, and competition in a three-way market among consumers, medical providers, and insurers. While insurers compete with each other for customers, they also act as collective bargaining agents on behalf of consumers in determining the equilibrium price of health care with providers. The entry of an additional insurer thus has contradictory effects on welfare, reducing premiums through competition but increasing price through reduced bargaining power of incumbent insurers. Moreover, the more favorable contracts allow consumers to purchase care more often, shifting out the demand curve for care and increasing price. |
| Keywords: | Medical insurance, consumer welfare, insurer competition, bargaining |
| JEL: | D43 I11 L13 |
| Date: | 2016 |
| URL: | http://d.repec.org/n?u=RePEc:dlw:wpaper:16-02&r=mkt |
| By: | Mohamed Arouri; Amal Aouadi; Philippe Foulquier; Frédéric Teulon |
| Date: | 2016–02–18 |
| URL: | http://d.repec.org/n?u=RePEc:ipg:wpaper:2013-24&r=mkt |
| By: | Iain Cockburn; Jean O. Lanjouw; Mark Schankerman |
| Abstract: | Analysis of the timing of launches of 642 new drugs in 76 countries during 1983-2002 shows that patent and price regulation regimes strongly affect how quickly new drugs become commercially available in different countries. Price regulation delays launch, while longer and more extensive patent rights accelerate it. Health policy institutions and economic and demographic factors that make markets more profitable also speed up diffusion. The estimated effects are generally robust to controlling for endogeneity of policy regimes with country fixed effects and instrumental variables. The results highlight the important role of policy choices in driving the diffusion of new innovations. |
| JEL: | I18 L11 L51 L65 O31 O33 O34 |
| Date: | 2016 |
| URL: | http://d.repec.org/n?u=RePEc:ehl:lserod:65415&r=mkt |
| By: | Christos Genakos; Costas Roumanias; Tommaso Valletti |
| Abstract: | The potential psychological pain of nasty surprises on mobile phone bills is a great motivator to switch tariffs, according to research by Christos Genakos and colleagues. Their study notes that navigating through thousands of tariff plans for mobile phones to find the best one is not easy in today's telecoms market - and having an 'expert friend' calculate the contract with the biggest savings definitely helps. But the findings suggest that regulators cannot rely on price comparison sites to discipline the market since savings are not necessarily the first thing even well informed consumers are looking for. Rather, it is their desire to avoid psychological losses. |
| Keywords: | loss aversion, consumer switching, tariff plans, risk aversion, mobile telephony |
| JEL: | D03 D12 D81 L96 |
| Date: | 2016–02 |
| URL: | http://d.repec.org/n?u=RePEc:cep:cepcnp:465&r=mkt |
| By: | Percin Batum (Anadolu University) |
| Abstract: | The purpose of the exploratory study is to compare the perspectives of management and marketing sciences on networks and reveal out why and how firms become connected and interdependent, and how the relationships affect their ability to compete according to these perspectives. For this purpose, network theory has been taken as a common ground. The management theories which form the network theory and relationship marketing have been discussed. In this paper, the difference between the perception of management and marketing sciences on networks have been expressed in terms of the components of ARA Model. It is possible to notice that some issues have been reverted under different components. This paper aims to put emphasize on that the two arm in arm sciences are in the opposite edges and explain why by presenting the attitude of two different sciences to networks through a model which explains the network theory. It is hoped that this paper helps decision takers to be enlightened if they act as a manager or marketer. |
| Keywords: | Relationship marketing, The network approach, ARA model, Interaction approach, Resource dependence theory, Social exchange theory, Institutional theory |
| JEL: | M31 L19 M19 |
| URL: | http://d.repec.org/n?u=RePEc:sek:iefpro:3205699&r=mkt |
| By: | Gabszewicz, J.J. (Université catholique de Louvain, CORE, Belgium); Marini, M. (University of Rome La Sapienza); Tarola, O. (University of Rome La Sapienza) |
| Abstract: | This paper studies how the possibility for firms to sign collusive agreements (as for instance being part of alliances, cartels and mergers) may affect their quality and price choice in a market with vertically differentiated goods. For this purpose we model the firm decisions as a three-stage game in which, at the first stage, firms can form an alliance via a sequential game of coalition formation and, at the second and third stage, they decide simultaneously their product qualities and prices, respectively. In such a setting we study whether there exist circumstances under which either full or partial collusion can be sustained as a subgame perfect Nash equilibrium of the coalition formation game. Also, we analyse the effects of different coalition structures on equilibrium qualities, prices and profits accruing to firms. It is shown that only intermediate coalition structures arise at the equilibrium, with the bottom quality firm always included. Moreover, all equilibrium price and quality configurations always coincide with that observed in the duopoly case, with only two quality variants on sale. |
| Keywords: | Vertically differentiated market, endogenous alliance formation, coalition structures, price collusion, grand coalition, coalition stability, sequential games of coalition formation |
| JEL: | D42 D43 L1 L12 L13 L41 |
| Date: | 2015–04–01 |
| URL: | http://d.repec.org/n?u=RePEc:cor:louvco:2015030&r=mkt |
| By: | Wided Bouaine; Lanouar Charfeddine; Mohamed Arouri; Frédéric Teulon |
| Date: | 2016–02–18 |
| URL: | http://d.repec.org/n?u=RePEc:ipg:wpaper:2014-87&r=mkt |
| By: | Parvaiz, Tuba; Ahmed, Ovais |
| Abstract: | The research study is to determine the sustaining the employee’s growth of employee with motivation and career development in organization. The data for literature review have been collected from published journals and books. The purpose of this research is to evaluate the significance impact of motivation on employee growth with respect to career development and those factor which are broadly set in this research study. The sample technique and analysis are used by SPSS tool. Regression and correlation analysis are conducted |
| Keywords: | Employees Growth, Growth Motivation, Employee Performance, Career Development |
| JEL: | M1 M12 M5 M51 M53 |
| Date: | 2016–02–26 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:69728&r=mkt |