nep-mkt New Economics Papers
on Marketing
Issue of 2015‒12‒12
three papers chosen by
João Carlos Correia Leitão
Universidade da Beira Interior

  1. Demand for Secondhand Goods and Consumers' Preference in Developing Countries: An analysis using the field experimental data of Vietnamese consumers By HIGASHIDA Keisaku; Nguyen Ngoc MAI
  2. Price Scissors as a Dangerous Gap between the Price Projections of Supply and Demand By Vladimir Kossov
  3. Local News Online: Aggregators, Geo-Targeting and the Market for Local News By Lisa M. George; Christiaan Hogendorn

  1. By: HIGASHIDA Keisaku; Nguyen Ngoc MAI
    Abstract: Using the data from a series of field experiments that were carried out in in Hanoi, Thai Ping, and Thai Hong in Vietnam, we examined the relationship between consumers' preference for secondhand products and consumers' and products' attributes. In particular, we extracted their risk, time, and social cooperative preferences through the experiments. In addition, we surveyed their personal attributes and conducted a type of conjoint questionnaire about motorbikes and fridges. Regarding product attributes, we focused on the age, brand, size, quality labeling, origin, and so on. We found that product attributes influence consumer utility as expected. For example, the Honda brand positively influences consumer utility. Moreover, we obtained several important results about the relationship between personal attributes and demand, in particular, about preference for secondhand products. For example, consumers who are more far-sighted and/or older have stronger preference for secondhand goods compared with the less far-sighted and/or younger consumers; the older and/or male consumers have stronger preference for Japanese brands as compared with the younger and/or female consumers. It is also possible that environmental consciousness affects the preference for secondhand products. We also provide policy implications on quality certification and international trade of secondhand goods.
    Date: 2015–12
  2. By: Vladimir Kossov (National Research University Higher School of Economics)
    Abstract: The forecast of commodity prices for the upcoming years yields two different prices: one for the producer (seller) and another for the consumer (buyer). Usually, an imperfect market gap between these two prices is not accidental. Strong differences between the views of buyers and sellers are analogous to a dialogue between the deaf and the blind. Thus, a third party, such as the government, is required in order to facilitate communication between the two parties
    Keywords: producer and seller price forecast; producer (seller) price – supply side; consumer (buyer) price – demand side
    JEL: D4 H2 L5
    Date: 2015
  3. By: Lisa M. George (Hunter College; Hunter College); Christiaan Hogendorn (Wesleyan University)
    Abstract: We examine how placement of geo-targeted local news links on Google News affects online local news consumption. Using a sample of news visits by 43087 US households before and after a Google News design change, we find that aggregation increases both the level and the share of local news consumed online. Magnitudes are small: local news visits increase by less than 1 percent and the likelihood of a local news visit increases by 4-6 percent. The redesign also increases the local share of visits to outlets, indicating that aggregation alters not only the size but also the composition of the local media audience.
    Keywords: Communications, Media, Internet, News, Advertising
    JEL: D22 L13 L82
    Date: 2014

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