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on Marketing |
| By: | Uma V.P.Shrivastava; Dilip Singh Hazari |
| Abstract: | Combining the traditional methods with online information marketers has discovered a successful marketing pattern. The traditional marketing methods of print, television, and direct mailings are being complemented with the use of e-marketing strategies; thus saving time and money. Over the last two decades it has been noticed that the human lifestyles are changing faster than their thoughts. This study is focused on the middle income house-holds with a monthly income ranging from 30k to 60k. This research study comprehends the level of awareness and acceptance of internet marketing amongst the consumers in this defined income group. It also helps understand the perception of these consumers about on-line shopping and its various aspects. The study involves a sample size of 593 working consumers both males and females between the age of 25 yrs to 45 yrs. The most important finding of the study includes the fact that, there are sites where these consumers are comfortable and confident shopping while there are an other few which they do not trust. Key words: On-Line Shopping, Internet Purchases, Accepted Online Shops |
| Date: | 2014–03 |
| URL: | http://d.repec.org/n?u=RePEc:vor:issues:2014-03-20&r=mkt |
| By: | Masha Maslianskaia Pautrel (LEG, University of Dijon) |
| Abstract: | This paper investigates how the hedonic equilibrium is modified when discrete consumer heterogeneity with horizontal differentiated housing supply is assumed. Our results are threefold. First, discrete consumer heterogeneity leads to a segmentation of the hedonic price function at equilibrium and the discontinuity of the implicit price of environmental quality on the borders of the segments. Second, we demonstrate that horizontal differentiation may lead to a partial sorting of consumer demand for housing attributes at hedonic equilibrium. Finally, we show that the discrete consumer heterogeneity with horizontal differentiation can lead to modification of welfare assessment related to changes in environmental quality. |
| Keywords: | Hedonic model, Discrete consumer heterogeneity, Horizontal differentiation, Locational choice |
| JEL: | R21 R31 Q51 |
| Date: | 2015–07 |
| URL: | http://d.repec.org/n?u=RePEc:fae:wpaper:2015.07&r=mkt |
| By: | Pierre-Nicolas Schwab; Laurence Rosier |
| Abstract: | The present study aims to examine verbal violence in companies’ answers sent in response to customers’ complaints through two different channels: online (on a public forum) vs. offline (by postal mail). We draw on a recent body of marketing literature pertaining to employees’ dysfunctional behaviors, as well as on conceptualizations of impoliteness, to analyze which role the communication method plays on the forms of impoliteness taken in those interactions.The online dataset of impolite answers was selected from 936 naturally occurring exchanges between complainants and 179 firms on a French public forum. Exchanges were coded and content analyzed, and answers selected based on the face-threatening-acts they contained. The offline dataset was collected through a field experiment carried out with a representative sample of 2325 firms in Belgium. Each firm received a fictitious complaint, and postal answers received were analyzed and selected the same way as the online dataset.Findings from a discourse analysis of impolite answers show that impoliteness takes different forms depending on the communication channel. Unlike predicted by theory, the most violent forms were found in the private postal correspondence. Frequent references to the channel used by the complainant indicate that postal mail enhances conflict and is a catalyst of violence, hence leading firms to return the complainant’s letter and to cover with scribbles. This allows us to add a non-verbal dimension to the current conceptualizations of impoliteness. |
| Keywords: | impoliteness; dysfunctional behaviour; complaints; Computer-mediated communication |
| Date: | 2015–05–15 |
| URL: | http://d.repec.org/n?u=RePEc:sol:wpaper:2013/199719&r=mkt |
| By: | Usman Sharifkhodjaev |
| Abstract: | This paper discusses about brand management in the media market of the Republic of Uzbekistan. The author focuses on studyof leading websites of the country, such as “Daryo.uz” and “Anhor.uz”. Also in the paper based on the views of market participants identifies the main problems faced by the media in brand management. Key words: Brand, brand management, mass-media, electronic mass media |
| Date: | 2015–03 |
| URL: | http://d.repec.org/n?u=RePEc:vor:issues:2015-03-17&r=mkt |
| By: | Shirish Panchal; Avdhesh S. Jha |
| Abstract: | Behavioral economics have provided insights about consumer behavior in a way that can help us understand consumer preferences and decision making in a better way. Standard economic theory assumes that people make economic choices on the basis of perfect self-interest. This simplifying assumption is useful to understand the concept of economic utility. However study of social preferences through the lens of behavioral economics and psychology points out that people do value the fairness of outcomes for others. They also reciprocate by punishing or rewarding the economic agents with whom they transact, even if they have to incur costs for this reciprocity. This paper highlights fairness perception and other regarding preferences of consumers and economic agents through thought experiments. There are four findings that the authors present in this paper. First: People empathize with the loss making economic agents and are willing to incur costs to transact with them. Second: Fairness perception of consumers gets modulated by the urgency of the need. Third: Consumer’s expectation of positive reciprocity increases with the strength of loyalty with their suppliers. Fourth: Stability of prices and wages is appreciated by people. Key words: Fairness, reciprocity, social preferences, consumer ecosystem, consumer preference, empathy, customer markets, labor markets |
| Date: | 2014–12 |
| URL: | http://d.repec.org/n?u=RePEc:vor:issues:2014-12-11&r=mkt |