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on All new papers |
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Issue of 2014‒09‒08
three papers chosen by João Carlos Correia Leitão Universidade da Beira Interior |
| By: | Vera A. Rebiazina (National Research University Higher School of Economics); Olga A. Tretyak (National Research University Higher School of Economics) |
| Abstract: | Previous research has shown that emerging markets represent a significant part of the world economy and are expanding their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the academic discussion of overall marketing strategy. Previous research indicates that the model of “Contemporary marketing practices” (CMP) is commonly used as a classification scheme of marketing practices both in developed and developing markets. This article examines how “Contemporary marketing practices” (CMP) works in Russia and tests the CMP model in the Russian market to reveal what types of marketing practices (transactional marketing, database marketing, interactive marketing, network marketing and relationship marketing) are most often used by Russian companies. The article is based on a quantitative study of 329 Russian companies and includes a cluster analysis that shows that types of marketing practices are common for the Russian market. Empirical results of cluster analysis shows that basic marketing practices are widely found in emerging Russian market though their characteristics differ dramatically from those on developed markets. |
| Keywords: | marketing, marketing practices, Contemporary marketing practices (CMP), emerging markets, Russia. |
| JEL: | M31 |
| Date: | 2014 |
| URL: | http://d.repec.org/n?u=RePEc:hig:wpaper:21man2014&r=mkt |
| By: | Li, Chuanfa; Feng, Lipan; Wang, Xuehong |
| Abstract: | More and more enterprises collecting e-wastes through the online recycling channel as the rapidly improving of the customer acceptance of the online recycling channel. And they are facing a problem, however, that they have to offer a higher price in the online recycling channel than the traditional recycling channel as well as reducing the searching cost by using the online recycling channel. Base on that, we incorporate a detailed consumer recycling channel choice model where the collection quantity faced in each channel relies on both the excessive price level in the online recycling channel and the waiting or timing cost in the traditional recycling channel with stochastic demand. Furthermore, three reverse channel models are addressed to derive the optimal decisions, collection quantities as well as the maximal profits. The result shows that the dual-recycling channel strategies that depends on the excessive price level, searching or timing cost, and the demand of the processed products. Moreover, we also depicted that when these enterprises should establish dual recycling channel if they are already have one of these recycling channel, with the change of the demand and excessive price level. |
| Keywords: | stochastic demand; WEEE; dual-recycling channel; consumer behavior |
| JEL: | M11 |
| Date: | 2014–08–15 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:58142&r=mkt |
| By: | Lubica Hikkerova; Pierre-Charles Pupion; Jean-Michel Sahut |
| Abstract: | The development of competition in the tourism sector questioned the impact of loyalty programs hotels. Taking commitment and confidence as mediated variable we try to highlight factors loyalty. Conducting a comparative study in France and Slovakia we try to determine how and to what extent loyalty programs fail to act on customer loyalty. |
| Keywords: | loyalty, commitment, trust, loyalty program, hotel |
| Date: | 2014–08–29 |
| URL: | http://d.repec.org/n?u=RePEc:ipg:wpaper:2014-517&r=mkt |