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on Marketing |
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Issue of 2013‒08‒10
three papers chosen by Joao Carlos Correia Leitao University of Beira Interior and Technical University of Lisbon |
| By: | D. T. Vergura |
| Abstract: | The purpose of this paper is to get insights on recreational gamblers’ behavior focusing on their attitudes and motivations. All forms of legal gambling are analyzed in order to take into account elements of differentiation eventually related to the intrinsic characteristics of each game. Three focus groups were conducted with eighteen gamblers who lived in a specific socio-cultural context and played different forms of gambling. The template method was used to analyze the findings and their implications. Results provide new insights on the topic extending what has emerged in prior research. First, people gamble to get rid of coins received as change. The humble value they represent and the bother of keeping them in a bulky pocket are sufficient motives to gamble them. Second, many legal games are not perceived as “gambling” and, more interestingly, gamblers do not feel themselves as gamblers. Third, the socializing function turns poker players into a postmodern tribe where they find their identification. Implication for social marketing policy are discussed with suggestions for future research. |
| Keywords: | gambling, attitudes, motives, focus group |
| JEL: | L83 M31 |
| Date: | 2013 |
| URL: | http://d.repec.org/n?u=RePEc:par:dipeco:2013-mk01&r=mkt |
| By: | OECD |
| Abstract: | This report examines the relationship between the prices for mobile communication services and some of the most popular handsets used to access these services, focusing on smartphones. The objective is to better understand different business models and how they may affect comparisons of prices. It looks at the question of how the different models for handset acquisition in different countries, and across different operators in these countries, may affect comparisons of service prices. As benchmarking of mobile communication prices provides an important indicator that is used to inform policy makers, regulators, industry and consumers, this paper examines the challenges for such price comparisons associated with handset discounts bundled with mobile communication plans. |
| Date: | 2013–07–02 |
| URL: | http://d.repec.org/n?u=RePEc:oec:stiaab:224-en&r=mkt |
| By: | OECD |
| Abstract: | Commerce is a fundamental mechanism supporting economic activity. Technological improvements that facilitate commerce can reduce transaction costs, provide more information to participants, boost access to a wider array of products, lead to efficiency gains, as well as result in welfare improvements for the entire economy. This research presents the current state of development of e-commerce and aims to inform policy makers about the need to continue to reduce barriers to e-commerce and highlights emerging market solutions to long-standing barriers.. |
| Date: | 2013–07–26 |
| URL: | http://d.repec.org/n?u=RePEc:oec:stiaab:228-en&r=mkt |