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on Marketing |
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Issue of 2011‒01‒23
eight papers chosen by Joao Carlos Correia Leitao University of Beira Interior and Technical University of Lisbon |
| By: | Michal Król |
| Date: | 2011 |
| URL: | http://d.repec.org/n?u=RePEc:man:sespap:1103&r=mkt |
| By: | Marco Dani |
| Abstract: | Recognised and shaped by regulatory strategies pulling in different directions, the European consumer may be portrayed as a fractured subject. By drawing from the Pasta and Hormones litigation, the article investigates its multiple and heterogeneous identities as resulting from the interaction between domestic, EU and WTO law. It argues that the fractured consumer could be viewed as a realistic legal projection of the human condition of actual individuals engaging in consumer activities, and sets out an adjudicative strategy for assembling its identities at an argumentative level so as to do the best by their promises and counter their biases. The article concludes by suggesting that the conceptual framework construed around the fractured consumer could improve the transparency and contestability of adjudication and policy-making. |
| Keywords: | Consumer law, legal pluralism, subjectification, interpretive community, Pasta, Hormones. |
| Date: | 2011–01 |
| URL: | http://d.repec.org/n?u=RePEc:eiq:eileqs:29&r=mkt |
| By: | Michal Król |
| Date: | 2011 |
| URL: | http://d.repec.org/n?u=RePEc:man:sespap:1102&r=mkt |
| By: | Corrado Benassi (Dipartimento di Scienze Economiche, Alma Mater Studiorum - Università di Bologna; The Rimini Centre for Economic Analysis) |
| Abstract: | We consider the standard model of spatial Cournot competition and show that a necessary condition for dispersion equilibria is that the distribution be not unimodal. |
| Keywords: | Spatial Cournot competition, consumers’ distribution |
| JEL: | D31 D40 |
| Date: | 2011–01 |
| URL: | http://d.repec.org/n?u=RePEc:rim:rimwps:05_11&r=mkt |
| By: | Choi, Eugene K. |
| Abstract: | The key purpose of this study is to examine the remarkable context within the evolution of the paradigm innovation in fashion product development, in the case of Japanese fashion apparel, UNIQLO, created by Fast Retailing Corp in 1998. The key theme hereby concerns innovation, and this perspective surely necessitates Fast Retailing窶冱 strategic collaboration with a Japanese new material and artificial textile powerhouse, TORAY: as TORAY窶冱 technological provision was an essential source for the dynamic product and process innovation behind the extraordinary growth of UNIQLO. Furthermore, the technological superiority also entailed its innovative positioning in market competition. It is crucial to examine how and why the two brought about their core competences together through new combinations of concepts. This should impart a few promising research perspectives regarding their innovative model of unchallenged value creation, strong market competitiveness, and sustainable corporate growth. |
| Keywords: | Paradigm Innovation, Product Development, Business Model, Japanese Apparel Industry, Fashion Apparel, Fast Fashion, Fast Retailing, UNIQLO, TORAY, Alliance, Virtual Vertical Integration |
| Date: | 2011–01 |
| URL: | http://d.repec.org/n?u=RePEc:hit:iirwps:11-01&r=mkt |
| By: | Jacob Goldin (Princeton University); Tatiana Homonoff (Princeton University) |
| Abstract: | Recent work suggests that consumers respond differently to taxes that are included in a good’s posted price and taxes that are added upon checking out at the register. This paper investigates how the government’s choice between these posted and register taxes affects the distribution of a tax’s burden. We show that when high- and low-income consumers differ in their attentiveness to register taxes, policymakers can lessen a tax’s regressivity by manipulating the fraction of a tax that is added at the register. We then turn to the case of cigarettes, and investigate whether high- and low-income consumers do in fact differ in their attentiveness to register taxes on that good. To answer that question, we link state and time variation in cigarette excise and sales tax rates to survey data about cigarette consumption from the Behavioral Risk Factor Surveillance System. Whereas both high- and low-income consumers respond to cigarette excise taxes (which appear in the posted price), we find that only low-income consumers respond to sales taxes on cigarettes (which are added at the register). Our results suggest that policymakers can ease the financial burden of cigarette taxes on the poor by levying such taxes at the register instead of including them in the cigarette’s posted price. |
| Keywords: | cigarette taxes, tax burden, smokers, consumer habits |
| JEL: | D12 D19 H25 I18 |
| Date: | 2010–12 |
| URL: | http://d.repec.org/n?u=RePEc:pri:indrel:1278&r=mkt |
| By: | Aloysius Gunadi, Brata |
| Abstract: | This research found most of the handicraft producers have conducted various innovations during last five years. The newest innovations are managerial innovation, marketing innovation and product innovation. Meanwhile, product innovation and managerial innovation are the most important innovations in enhancing the business performance. Based on the actors, innovation in this case could be classified as producer driven innovation. The main information source of product innovation, process innovation, and service innovation is the producer’s experiences itself. The study found that the role of social networks in the process of innovation activities is rather limited. This finding is also supported by a fact that the strongest social network of the producers is only the relation with family and close friend in term of their closeness, trust, and willingness to share information. Regression analysis also indicates the aggregate of social network elements does not influence the number of innovations. Components of social network that still show positive impact on the innovation are only the closeness with business partners and with members of other association. The study also suggest that research on the role of social network or social capital on innovations is need to consider more appropriate indicators of social networks. At the empirical level, differences in location or industry may require different indicators of social networks. |
| Keywords: | social network; innovation; handicraft industry |
| JEL: | O17 Z13 |
| Date: | 2011–01 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:28032&r=mkt |
| By: | Yoo, Youngjin |
| Abstract: | Developments in digital technology offer new opportunities to design new products and services. However, creating such digitalized products and services often creates new problems and challenges to firms that are trying to innovate. In this essay, we analyze the impact of digitalization of products and services on innovations. In particular, we argue that digitalization of products will lead to an emergence of new layered product architecture. The layered architecture is characterized by its generative design rules that connect loosely coupled heterogeneous layers. It is pregnant with the potential of unbounded innovations. The new product architecture will require organizations to adopt a new organizing logic of innovation that we dubbed as doubly distributed innovation network. Based on this analysis, we propose five key issues that future researchers need to explore. |
| Keywords: | innovation, innovation, product architecture, design rules |
| Date: | 2010–12 |
| URL: | http://d.repec.org/n?u=RePEc:hit:iirwps:10-09&r=mkt |