nep-mkt New Economics Papers
on Marketing
Issue of 2011‒01‒16
five papers chosen by
Joao Carlos Correia Leitao
University of Beira Interior and Technical University of Lisbon

  1. Designing a Virtual Center for E-Commerce By Banica, Logica; Rosca, Doina
  4. استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما. By Amroush, Fadi
  5. A Structural Approach to Market Definition With an Application to the Hospital Industry By Martin Gaynor; Samuel A. Kleiner; William B. Vogt

  1. By: Banica, Logica; Rosca, Doina
    Abstract: In the actual context of developing digital services, the promotion of a system that manages multiple e-commerce sites can be extremely valuable in increasing the economic effects for the companies. This paper presents the current stage of the experimental system design and implementation, an open system website-based (called Single Way for E-Commerce - SWEC) having the goal to collaborate with many database servers of the companies that offer e-commerce sevices and also to interract with electronic payment and e-administration systems. This new approach allows the clients, after them authentication, to navigate on e-commerce websites and search different products, grouping on domains, companies and geographic areas. SWEC System will offer to the customer the opportunity to visualize and compare similar products, to order and receive a single invoice for all the products he wants to buy.
    Keywords: E-Commerce; Database-driven site; Open system; Server Side Programming
    JEL: L81 L86 M21
    Date: 2010–03–13
  2. By: Cristina BOLCAS (ASE Bucharest,); Ion VERBONCU (ASE Bucharest,); Florica BADEA (ASE Bucharest,)
    Abstract: The world today has created a new different economic knowledge because as technology, innovation and information has become the engine for sustainable economic welfare and increasing competitiveness. [Badea Bolcas and all, 2009]. The value of each company is determined by what customers are willing to pay to buy its products or services. The customer’s opinions are important, not only for the marketing function and for the loyalty of customers but also to avoid any bad reputation. A message can damage enterprise reputation and credibility of its management. In the market there are many example of customers’ co-producer. [Consoli and all, 2008]."
    JEL: D85
    Date: 2010–08
  3. By: Gheorghe MINCULETE (“Carol I“ National Defense University, Bucharest); Polixenia OLAR (“Carol I“ National Defense University, Bucharest)
    Abstract: There are stories about successes but also about failures referring to franchise and network marketing businesses. Considering the similarities and differences they offer, it is necessary to correctly indicate them for a certain situation. If someone wants to find out the perfect moment for a proper business, he must determine its sense; he must also compare and make a clear difference between its applicability through network marketing or franchise acquisition. There are great stories about success, in both categories, as well as stories of monumental failure and financial loss. A careful analysis and comparison will help one businessman to understand the risks and costs involved; he can also develop the proper opportunity for the unique situation that he turns it into account with specific financial tools. According to the American specialists, network marketing is the “the supreme synergy” as it combines the best parts of the franchise concept with the best parts of the exponential growth. For a clear image, we would like to review the two concepts and the relationships between them. "
    Keywords: franchise, network marketing, business, product, service, network distributors.
    JEL: O17
    Date: 2010–08
  4. By: Amroush, Fadi
    Abstract: It is very important to a company to select the optimal CRM program based on its needs, especially there are hundreds of programs, similar in general, different in price and functions and many companies do only comparing between those programs, trying to select the best on this comparison. This research aimed to suggest an software evaluation system, to select the best CRM based customer's needs, using Cased based Reasoning- CBR- techniques, and associations Rules, in addition to evaluate these programs internally, and find the similarity rate between customer's needs and program's features. The evaluation system depends on a number of questions, have to be answered by the vendors, to specify their program features, after that the customer will answer also the same questions, to determine his needs, and give a weight related to each question. At the end, the evaluation system will select the best program, that has the top rank based on the similarity between customer's needs and program features.
    Keywords: CRM;Marketing; Decision Support System ; CBR; case based
    JEL: M31 M3 D81 C88 L86
    Date: 2009–06–04
  5. By: Martin Gaynor; Samuel A. Kleiner; William B. Vogt
    Abstract: Market definition is essential to merger analysis. Because no standard approach to market definition exists, opposing parties in antitrust cases often disagree about the extent of the market. These differences have been particularly relevant in the hospital industry, where the courts have denied seven of eight merger challenges since 1994, due largely to disagreements over geographic market definition. We compare geographic markets produced using common ad hoc methodologies to a method that directly applies the “SSNIP test” to hospitals in California using a structural model. Our results suggest that previously employed methods overstate hospital demand elasticities by a factor of 2.4 to 3.4 and define larger markets than would be implied by the merger guidelines’s hypothetical monopolist test. The use of these methods in differentiated product industries may lead to mistaken geographic market delineation, and was likely a contributing factor to the permissive legal environment for hospital mergers.
    JEL: I11 K21 L1 L4
    Date: 2011–01

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