nep-mkt New Economics Papers
on Marketing
Issue of 2010‒12‒04
seven papers chosen by
Joao Carlos Correia Leitao
University of Beira Interior and Technical University of Lisbon

  1. Local Food Systems: Concepts, Impacts, and Issues By Martinez, Steve; Hand, Michael; Da Pra, Michelle; Pollack, Susan; Ralston, Katherine; Smith, Travis; Vogel, Stephen; Clark, Shellye; Lohr, Luanne; Low, Sarah; Newman, Constance
  2. The Internet Marketing Solution Toward Creative Industries in Bandung By Aditya M Salya
  3. How Much Lower Are Prices at Discount Stores? An Examination of Retail Food Prices By Leibtag, Ephraim; Barker, Catherine; Dutko, Paula
  4. Value Chain and Marketing Channels of Shrimp/Prawn Sector of Gher Farming System in Bangladesh By Basanta K. Barmon; Muntasir Choudhury; Saiyeeda S. Munim
  5. The E-Commerce solutions for Small and Medium Enterprises By Aditya M Salya
  6. Dynamic Pricing Problems with Elastic Demand By Grigoriev Alexander; Hiller Benjamin; Marbán Sebastián; Vredeveld Tjark; Zwaan Ruben van der
  7. The Impact of the Internet on Retail Competition: Evidence from Technological Differences in Internet Access By Georg Gebhardt

  1. By: Martinez, Steve; Hand, Michael; Da Pra, Michelle; Pollack, Susan; Ralston, Katherine; Smith, Travis; Vogel, Stephen; Clark, Shellye; Lohr, Luanne; Low, Sarah; Newman, Constance
    Abstract: This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. There is no consensus on a defi nition of âlocalâ or âlocal food systemsâ in terms of the geographic distance between production and consumption. But defi ning âlocalâ based on marketing arrangements, such as farmers selling directly to consumers at regional farmersâ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Findings are mixed on the impact of local food systems on local economic development and better nutrition levels among consumers, and sparse literature is so far inconclusive about whether localization reduces energy use or greenhouse gas emissions.
    Keywords: local food systems, farmersâ markets, direct-to-consumer marketing, direct-toretail/ foodservice marketing, community supported agriculture, farm to school programs, Farmersâ Market Promotion Program, food miles, Community/Rural/Urban Development,
    Date: 2010–05
  2. By: Aditya M Salya (Department of Management and Business, Faculty of Economy, Padjadjaran University)
    Abstract: This paper discribe a role of internet marketing toward creative industries in Bandung. How Internet Marketing can help the creative industries to access the market through internet. Bandung, as emerging city for creative industries in Indonesia has shown the great developent of small medium entreprise, that create the potential market. We highlight what is the tools of internet marketing as promotion that make customer interest to buy the product and at the end the impact of internet marketing for their business in the future.
    Keywords: internet marketing, creative industries
    JEL: G0
    Date: 2010–10
  3. By: Leibtag, Ephraim; Barker, Catherine; Dutko, Paula
    Abstract: Nontraditional stores, including mass merchandisers, supercenters, club warehouse stores, and dollar stores, have increased their food offerings over the past 15 years and often promote themselves as lower priced alternatives to traditional supermarkets. How much lower are food prices at these stores? In order to better understand nontraditional storesâ impact on the cost of food, ERS analysts evaluate food price differences between nontraditional and traditional stores at the national and market level using 2004-06 Nielsen Homescan data. Findings show that nontraditional retailers offer lower prices than traditional stores even after controlling for brand and package size. Comparisons of identical items, at the Universal Product Code (UPC) level, show an expenditure-weighted average price discount of 7.5 percent, with differences ranging from 3 to 28 percent lower in nontraditional stores than in traditional stores. Nontraditional stores in metro areas where such stores have a higher-than-average market share have smaller and less frequent price discounts than those in areas where such stores have a lower market share.
    Keywords: retail food prices, price variation, Nielsen Homescan, supercenter, club warehouse store, dollar store, traditional food retailers, nontraditional food retailers, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Industrial Organization, Marketing,
    Date: 2010–10
  4. By: Basanta K. Barmon (East West University, Bangladesh); Muntasir Choudhury (East West University, Bangladesh); Saiyeeda S. Munim (East West University, Bangladesh)
    Abstract: Shrimp/prawn industry plays an important role in value chain in Bangladesh. Shrimp/prawn is the second largest exporting industry followed by garment industry in Bangladesh. The present study aims to explore the detail summary of the value chain, and marketing channels and systems in shrimp/prawn industry of Bangladesh. A numbers of case study and farm level data were used in this study. Various agents are involved in the shrimp/prawn industry from production to final consumption stage as well as the exporting of international markets. The information of the every stage of marking channels from production level to international was collected through comprehensive questionnaires. The findings of the study shows that a large numbers value chain activity involves in shrimp/prawn industry from production stage of shrimp/prawn to final exporting stage to aboard. All segments of mud snail trading channel, fry trading channel, shrimp/prawn exporting channel as well as agro-based industry that established using shell of mud snails and legs of shrimp/prawn add a significant value chain. Male and female labors, as well as children are engaged in various activities in the trading channels in shrimp/prawn industry. Even though the farmers bear the all production risks, they did not get the profit like other agents of the marketing channels of shrimp/prawn industry. All agents of marketing channels gain more financial benefits than the producers of shrimp/prawn of Bangladesh.
    Date: 2010–11
  5. By: Aditya M Salya (Department of Management and Business, Faculty of Economy, Padjadjaran University)
    Abstract: Studies have shown that small and medium enterprises have embraced e-commerce to strengthen their competitive. The e-commerce is supposed to be useful in reaching out to markets. In this case of the best distro companies in Bandung, Indonesia: unkl347 and ouvalresearch that focus on selling apparel and clothing for teen segment. In this paper, we discuss findings from the support and barriers of e-commerce to entry the market, How social media such as: Google and face book could help their buyer and seller, the governement support on internet access and protection toward online customer and at the end the impact of e-commerce for their business in the future.
    Keywords: E-commerce, small medium enterprise
    JEL: G0
    Date: 2010–11
  6. By: Grigoriev Alexander; Hiller Benjamin; Marbán Sebastián; Vredeveld Tjark; Zwaan Ruben van der (METEOR)
    Abstract: We study a dynamic pricing problem for a company that sells a single product to a group of customers over a finite time horizon. These customers are price sensitive and the price of today influences the group of customers of tomorrow. The objective is to set the prices over time so as to maximize revenue. We study two customer models: a multiplicative and an additive model. Our main contribution is considering the case when the demand is deterministic. We give a polynomial time algorithm for the multiplicative model, and prove that the additive model is (weakly) NP-hard and allows a fully polynomial approximation scheme. Further, when the choice of prices is limited we prove that the optimal solution has a specific structure. Complementing the results for the deterministic setting, we finally provide two algorithms when the demand is stochastic.
    Keywords: operations research and management science;
    Date: 2010
  7. By: Georg Gebhardt ())
    Abstract: Does the internet increase competition? To address this question, I exploit two institutional details unique to Germany: (1) Some municipalities received glass fibre cables that cannot be upgraded to DSL; I use these municipalities as a treatment group with reduced online competition. (2) German law mandates resale price maintenance for books; I compare three retailing sectors, electronics (price competition), books (no price competition), and food (no online sales), to identify the effect of price competition: The effect of price competition is highly significant. Full broadband access reduces offline electronics retailers’ producer rents by 1.5 percent per year from 1999 to 2007.
    Keywords: Internet, Market Structure, Retail Competition, Differences in Differences
    JEL: D43 L81 L13
    Date: 2010–11

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