nep-mkt New Economics Papers
on Marketing
Issue of 2007‒06‒30
two papers chosen by
Joao Carlos Correia Leitao
University of the Beira Interior

  1. Production and Marketing Characteristics of U.S. Pork Producers, 2006 By Lawrence, John D.; Grimes, Glenn
  2. Does the Emotional Labor of the Service Employee Affect the Self-concept of the Consumer in Service Organization? By Mishra Sushanta Kumar

  1. By: Lawrence, John D.; Grimes, Glenn
    Abstract: A 2007 survey of US pork producers indicated that nearly two-thirds of US hogs are produced by less than 200 firms marketing 50,000 or more hogs per year. We estimate that 27 operations marketing at least 500,000 hogs a year sold 43% of US hogs in 2006. The next 164 operations marketing between 50 and 500 thousand hogs a year sold 21% of US hogs. Another 21% were marketed by 1,450 firms with annual sales of 10-50 thousand head. The remaining 15% of hogs were sold by firms marketing less than 10,000 hogs a year and this size category is losing market share as larger operations expand. Producers in all size categories are planning growth over the next three years. Production and marketing characteristics, cost of production, and plans for the future are reported by size category.
    Date: 2007–06–26
  2. By: Mishra Sushanta Kumar
    Abstract: In service interactions the management of service employee’s emotion through emotional labor has gained prominence and is becoming an active method to affect consumer’s behavior. Several researches have indicated that self-concept of the consumer affects their buying behavior. However there is not much research to evaluate the effect of emotional labor of the service employee on the self-concept of the consumer. Based on review of literature, this paper tries to answer whether emotional labor of the service employee affects the self-concept of the consumer.
    Date: 2006–12–13

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