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on Marketing |
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Issue of 2007‒02‒03
three papers chosen by Joao Carlos Correia Leitao University of the Beira Interior |
| By: | Kristina Toming |
| Abstract: | This paper seeks to answer the question about whether the investments made by Estonian food processing companies to meet the EU’s strict hygiene and structural requirements have enhanced their competitiveness and opened up better export opportunities to the EU-15 market. Enhanced competitiveness means not only larger export volumes, but also redirection of exports towards higher value-added products. The current study focuses on the milk, meat and fish industries, concluding that in general, foodstuffs exports to the EU-15 have increased, but only the milk processing industry has experienced a shift towards value-added consumer products. This shows that the Estonian food industry has not (yet) been able to reap the benefits of the EU market, and further investments in product development and quality, as well as in larger production volumes are necessary. |
| Keywords: | ___ |
| Date: | 2006 |
| URL: | http://d.repec.org/n?u=RePEc:mtk:febawb:47&r=mkt |
| By: | Stennek, Johan |
| Abstract: | Sports organizations, Hollywood studios and TV channels grant satellite and cable networks exclusive rights to televise their matches, movies and media contents. Exclusive distribution prevents viewers from watching attractive programs, and reduces the TV-distributors incentives to compete in prices. This paper demonstrates that exclusive distribution may also give providers of contents incentives to invest in higher quality and, as a result, force competitors to reduce their prices. Exclusive distribution may benefit all viewers, including those who are excluded. |
| Keywords: | advertising; bargaining; exclusive contracts; investment; quality; two-sided market |
| JEL: | C78 D43 K21 L42 |
| Date: | 2007–01 |
| URL: | http://d.repec.org/n?u=RePEc:cpr:ceprdp:6072&r=mkt |
| By: | Fujita, Masahisa |
| Abstract: | This paper explores the possibilities of two unique Japanese concepts – the One Village One Product Movement (OVOP) and Michino Eki (or Roadside Stations) – as potential tools for bridging the gap between cities and rural areas through community-driven development. From the viewpoint of spatial economics and endogenous growth theory, this paper considers both OVOP and Michino Eki as rural development strategies of a broader nature based on “brand agriculture.†Here, brand agriculture represents a general strategy for community-based rural development that identifies, cultivates and fully utilizes local resources for the development of products or services unique to a certain "village." Selected examples of OVOP and Michino Eki from Japan and developing countries are introduced. |
| Keywords: | Japan, Rural development, Brand agriculture, Agricultural products, One village one product movement (OVOP), Michino eki |
| JEL: | O13 Q10 Q16 |
| Date: | 2006–11 |
| URL: | http://d.repec.org/n?u=RePEc:jet:dpaper:dpaper76&r=mkt |