nep-mkt New Economics Papers
on Marketing
Issue of 2006‒06‒24
ten papers chosen by
Joao Carlos Correia Leitao
Universidade da Beira Interior

  1. Brand-extended self-construal By Czellar, Sandor; Sprott, David E.; Spangenberg, Eric R.
  2. Analyse des impacts financiers, organisationnels et marketing des normes IFRS dans le secteur des assurances. By Frédéric Chandelle; Jacqueline Haverals
  3. Pricing and Other Business Strategies for e-Procurements Platforms By JULLIEN, Bruno
  4. E-Commerce, Two-Sided Markets and Info-Mediation By GAUDEUL, Alexandre; JULLIEN, Bruno
  5. Funding and operation of stadiums and arenas beside high-class leagues By Stephan Gundel; Achim Hecker
  6. Private Labels, National Brands and Food Prices By BONTEMPS, Christophe; OROZCO, Valérie; RÉQUILLART, Vincent
  7. The Effects of the Quality Adjustment Method on Price Indices for Digital Cameras By Kari Manninen
  8. Are franchises bad employers? By MONIKA HAMORI
  9. A true competitive advantage? Reflections on different epistemological approaches to strategy research By Durand, Rodolphe; Vaara, Eero
  10. Identifying the Effect of Unobserved Quality and Experts' Reviews in the Pricing of Experience Goods: Empirical Application on Bordeaux Wine By DUBOIS, Pierre; NAUGES, Céline

  1. By: Czellar, Sandor; Sprott, David E.; Spangenberg, Eric R.
    Abstract: Recent research suggests consumers view brands anthropomorphically and often form self-connections with a particular brand. To date, however, no research has explored whether consumers vary with regard to their tendency to form such connections. In the current research, we conceptualize Brand-Extended Self-Construal (BESC) as the propensity for a consumer to include important brands as part of the self-concept. After developing a reliable and valid measure of the construct, we provide experimental evidence for the value of BESC as a consumer tendency. In a series of studies we show that a consumer's generalized tendency to form connections with brands meaningfully influences important aspects of brand attitudes and loyalty. Implications for brand management and future research regarding BESC are provided.
    Keywords: brand; consumer behaviour; brand-extended self-construal; consumer tendency
    JEL: D12
    Date: 2006–06–13
  2. By: Frédéric Chandelle (; Jacqueline Haverals (Centre Emile Bernheim, Solvay Business School, Université Libre de Bruxelles, Brussels.)
    Abstract: Au détour de conférences et selon les dires de la plupart des directeurs financiers de groupes d’assurances confrontés aux normes IFRS, leur implémentation est ou a été la relève d’un véritable défi. Outre le challenge lié à la compréhension et à l’application de ces normes, l’adoption du référentiel international a généré de nombreux coûts et a engendré divers changements organisationnels. Malgré l’intérêt de l’étude, les impacts des normes IFRS n’ont, jusqu’à ce jour, jamais été analysés par la recherche académique. Cette contribution a pour but de déterminer et d’analyser les impacts de l’introduction des normes comptables internationales dans un secteur complexe et plutôt méconnu, celui des assurances. Précisons qu’outre le passage aux normes IFRS, les assureurs de l’Union européenne font face à un autre projet clé. L’exercice “Solvabilité II” poursuit l’objectif de réviser l’ensemble des règles en matière de contrôle de la solvabilité de ces entreprises. Ce projet, qui constitue un des points majeurs du “Plan d’Actions pour les Services Financiers” de la Commission européenne, apparaît plus ambitieux, car plus global, que l’Accord “Bâle II” applicable au secteur bancaire. Son approche plus globale pourrait même, si la Commission obtient des résultats à la hauteur des ambitions qu’elle affiche, alimenter utilement les futures discussions en vue d’un prochain accord “Bâle III”. Cet article s’articule autour des quatre sections suivantes : Après une première section introductive, la deuxième section définit les enjeux de l’introduction des normes IFRS dans le secteur des assurances. Nous y verrons si les assureurs, ainsi que leurs autorités de tutelle, seront obligés de revivre les tracas et mécontentements du secteur bancaire , consacrant les divergences de vues irréconciliables entre, d’une part, le normalisateur comptable qu’est l’IASB et, d’autre part, les assureurs et leurs autorités de contrôle. La troisième section cerne les impacts financiers, organisationnels et marketing des normes IFRS sur le secteur belge de l’assurance, au travers de l’analyse des résultats d’une enquête conduite auprès d’une quinzaine d’entreprises avec la collaboration d’Assuralia (auparavant Union professionnelle des entreprises d’assurances). La quatrième section tire les principales conclusions de l’étude.
    Keywords: IFRS, Insurance Sector.
    JEL: G22 K34
    Date: 2006–06
  3. By: JULLIEN, Bruno
    Date: 2005–12
  4. By: GAUDEUL, Alexandre; JULLIEN, Bruno
    Date: 2005–01
  5. By: Stephan Gundel (University of Freiburg); Achim Hecker (University of Freiburg)
    Abstract: Financing and operating stadiums and arenas beside the respective national high-class leagues are demanding tasks for those involved, mostly clubs or local governments. In the majority of cases, the affected clubs and teams heavily rely on ticket and catering revenues or sponsorships since the marketing of TV rights is of negligible importance. Nevertheless, the respective stadiums and arenas are often old and lack modern comfort on account of budget constraints impeding capital spending by clubs or governments. Starting from these observations and considering the features of the relevant sports facilities, we examine which funding and operating models could improve the endowment with stadiums and arenas in an efficiency-maximizing way and derive helpful recommandations for clubs, policy makers and private investors. For this purpose, we also establish four criteria to assess the efficiency of any stadium or arena construction and operation models, namely funding efficiency, cost efficiency, management efficiency and allocation efficiency. Paper is in German.
    Keywords: sports facilities, public funding, public-private-partnerships
    JEL: L33 L83 R53
    Date: 2006–06
  6. By: BONTEMPS, Christophe; OROZCO, Valérie; RÉQUILLART, Vincent
    JEL: L81 Q13 D40
    Date: 2006–04
  7. By: Kari Manninen (Bureau of Economic Analysis)
    Abstract: In this paper, the author tests different hedonic and conventional quality adjustment methods in a uniform, but somewhat unconventional, descriptive framework. The main aim is to address questions on hedonic quality adjustment methods and their robustness in index compilation. The author does this by giving an empirical example with digital camera prices. The study shows how conventional quality adjusting methods may be treated parallel with hedonic ones and how these methods may be evaluated similarly with regression based methods. Contrary to structural models that many hedonic quality adjusted price indices are based on, the hedonic models in this paper are all used as forecast models that, the author believes, add to the robustness and practical utility of hedonics as a day-to-day tool for statistical agencies.
    JEL: E60
    Date: 2005
  8. By: MONIKA HAMORI (Instituto de Empresa)
    Abstract: Franchises are an important part of the U.S. economy. There are an estimated 1,500 franchise companies operating in the U.S. doing business through 320,000 retail units (see International Franchise Association estimates). Our data, described in more detail below, suggests that they represent about five percent of all establishments in the U.S. Franchises represent an alternative to traditional forms of business operations.
    Keywords: Employement practise, Franchise organizations
  9. By: Durand, Rodolphe; Vaara, Eero
    Abstract: In this paper, the authors focus on the theory of truth underlying specific traditions in strategy research. They distinguish positivism, constructionism, scientific realism, and pragmatism as viable, but fundamentally different epistemological approaches. The authors argue that each of these approaches is based on a specific theory of truth.
    Keywords: truth; strategy; competitive advantage
    JEL: L10
    Date: 2006–01–01
  10. By: DUBOIS, Pierre; NAUGES, Céline
    JEL: D82 L15 Q11 C51
    Date: 2006–01

This nep-mkt issue is ©2006 by Joao Carlos Correia Leitao. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.