nep-mkt New Economics Papers
on Marketing
Issue of 2006‒05‒06
four papers chosen by
Joao Carlos Correia Leitao
Universidade da Beira Interior

  1. The cognitive style indicator: development of a new measurement instrument By Cools, E.; Van den Broeck, H.; Bouckenooghe, D.
  2. An Empirical Analysis of Payment Card Usage By Marc Rysman;
  3. A multi-level approach to program objectives: definitions and managerial implications By De Hertogh, S.; Van den Broecke, E.; Vereecke, A.; Viaene, S.; Harpham, A.
  4. Income Imputation and the Analysis of Expenditure Data in the Consumer Expenditure Survey By Jonathan Fisher

  1. By: Cools, E.; Van den Broeck, H.; Bouckenooghe, D.
    Abstract: This paper describes the development and validation of a cognitive style measure, the Cognitive Style Indicator (CoSI). Three studies were conducted to validate the CoSI. The first study consisted of 5924 employees who took part in a large-scale research with regard to career decisions. In the second study, 1580 people completed the CoSI as part of a ‘Competence Indicator’ tool on the Internet. Finally, the third study comprised 635 MBA students who completed the CoSI in the context of a ‘Management and Organization’ course. Reliability, item, and factor analyses demonstrated the internal consistency and homogeneity of three cognitive styles (knowing, planning, and creating style). In addition, substantial support was found for the instrument’s construct validity by including other cognitive style instruments, and personality and ability measures in the validation process. Criterion-related validity was confirmed by examination of the relationship between these cognitive styles and work-related charateristics. The main contributions of our research lie in (a) the development of a valid and reliable cognitive style instrument for use in organizations, and in (b) the further refinement of the analytic–intuitive cognitive style dimension by splitting the analytic pole in a knowing and a planning style.
    Date: 2006–04–25
  2. By: Marc Rysman (Department of Economics, Boston University);
    Abstract: This paper exploits a unique data set on the payment card industry to study issues associated with network effects and two-sided markets. We show that consumers concentrate their spending on a single payment network (single-homing), although many maintain unused cards that allow the ability to use multiple networks (multi-homing). Further, we establish a regional correlation between consumer usage and merchant acceptance within the four major networks (Visa, Mastercard, American Express and Discover). This correlation is suggestive of the existence of a positive feedback loop between consumer usage and merchant acceptance.
    Keywords: payment cards, two-sided markets, network effects
    JEL: L14 L80
    Date: 2006–01
  3. By: De Hertogh, S.; Van den Broecke, E.; Vereecke, A.; Viaene, S.; Harpham, A.
    Abstract: Projects are recognized as the building blocks of strategy. Outputs, outcomes, benefits and related concepts have been put forward by the program management community to bridge the gap between strategy and projects. Yet, firstly there appears to be some discordance among authors on the exact nature of these concepts. Secondly, these frameworks may not yet fully reflect the specific nature of strategy implementation. Therefore it is hard to accept them as the basis for communication between the project/program organisation and the business management when managing strategy implementation through programs of projects. We will borrow three concepts (resources, competencies and capabilities) from the resource based view of the company (RBV). We shall use them to define three levels of program objectives. We will illustrate these levels through a case of a strategic program in a professional information services company. We conclude with implications on current program management practice and research.
    Keywords: program management, program objectives, strategy implementation, benefits management
    Date: 2006–04–25
  4. By: Jonathan Fisher (U.S. Bureau of Labor Statistics)
    Abstract: The Consumer Expenditure (CE) Survey began imputing income in its 2004 data. Imputation predicts income for households that reported receiving income but failed to report a specific value. In this study, I examine how income imputation affects analysis of the CE expenditure data. Most importantly, research that uses both income and expenditures from 2004 on will not have to restrict the sample to households that reported income. The expenditure results most sensitive to the introduction of income imputation are statistics that focus on households with low levels of expenditures.
    Keywords: Income Imputation, Expenditures, Poverty
    JEL: C81 D12 I32
    Date: 2006–05

This nep-mkt issue is ©2006 by Joao Carlos Correia Leitao. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.