nep-mkt New Economics Papers
on Marketing
Issue of 2005‒09‒17
four papers chosen by
Joao Carlos Correia Leitao
Universidade da Beira Interior

  1. What’s Keeping the Apples Away? Addressing the Market Integration Issue By Deodhar Satish Y
  2. New Economy – The Behavioral Issues By Parikh Indira J; Kollan Bharti
  3. The Price-Setting Behavior of Austrian Firms: Some Survey Evidence By Claudia Kwapil; Josef Baumgartner; Johann Scharler
  4. PRIVATE BANKING IN EUROPE - Getting Clients & Keeping Them! By Anna Omarini; Philip Molineux

  1. By: Deodhar Satish Y
    Abstract: Apples have been grown in India for a century. At present apple production exceeds 1.4 million tonnes a year. Still, there are wide variations in the apple prices across the country. We test the price data for market integration using cointegration and error correction methodology. Delhi, the major wholesale market for apples, does not seem to influence other markets. Mumbai market does influence Bangalore market, although with about a two week lag. Absence of integration can be attributed to traders from southern region bypassing the Delhi wholesale market, cascading effect of trader margins at various distribution points, absence of competition to agricultural produce marketing committee markets, and, inadequacy of road and cool chain infrastructure.
    Date: 2005–08–12
  2. By: Parikh Indira J; Kollan Bharti
    Abstract: The paper 'New Economy - The behavioral Issues' focuses on the impact of the Information Technology. The IT virtually has sipped into the very existing structure of the mankind, be it a kitchen or a corporate office. The paper contains a description of some of the main characteristics of New Economy, as well as its terminology. The fundamental role of Information and Communication Technology is highlighted. Today, the organization is at the cross roads as it is going through a transition period by shedding the baggage of traditional mode of working and accepting as well as trying to absorb the fast pace changing environment of the IT world. The paper explores the various plethora of New Economy, which is becoming as an octopus. It talks about the presence of IT in the global world, society as well as its grip on organization. The paper also provides a glimpse of how it affects on the very life of human being. Overall, the paper gives an indication not only of the importance of 'New Economy' but also of how it inter-linkages with our behavioral pattern.
    Date: 2005–08–30
  3. By: Claudia Kwapil (Oesterreichische Nationalbank, Economic Analysis Division, Otto-Wagner-Platz 3, POB 61, 1011 Vienna, Austria); Josef Baumgartner (Austrian Institute of Economic Research (WIFO), Arsenal Objekt 20, POB 91, 1103 Vienna, Austria); Johann Scharler (Oesterreichische Nationalbank, Economic Analysis Division, Otto-Wagner-Platz 3, POB 61, 1011 Vienna, Austria)
    Abstract: This paper explores the price-setting behavior of Austrian firms based on survey evidence. Our main result is that customer relationships are a major source of price stickiness in the Austrian economy. We also find that the majority of firms in our sample follows a timedependent pricing strategy. However, a substantial fraction of firms deviates from time-dependent pricing in the case of large shocks and switches to a state-dependent pricing strategy. In addition, we present evidence suggesting that the price response to various shocks is subject to asymmetries.
    Keywords: Price-setting behavior; Price rigidity
    JEL: C25 E30
    Date: 2005–07–11
  4. By: Anna Omarini (Università Luigi Bocconi - Milan - Italy); Philip Molineux (SBARD, University of Wales Bangor)
    Abstract: The paper examines the features of private banking business in Europe and focuses on the key roles of client segmentation, retention and acquisition. There has been substantial growth in private banking business over the last decade or so as commercial banks have targeted both the 'mass-affluent' and more upmarket high net worth individuals (HNWI's). The combined amount of investable assets at the disposal of these two groups amounts to around Euro 6 trillion and a wide range of banks, investment firms and other operators have focused on devising strategies aimed at grabbing a share of this potentially lucrative market. The private client wealth management industry in Europe remains relatively fragmented although a few major players have emerged and consolidation is an ongoing theme in the sector. Given the commercial opportunities afforded by this business area the increased complexity of clients needs continues to be a critical strategic issue for industry participants. This paper illustrates important themes relating to the wealth management service proposition and focuses on client segmentation, retention and acquisition strategies. Overall we find that private banks will have to adopt a more systematic approach to these areas and in particular also have to pay greater qualitative and quantitative attention to client satisfaction, trust and loyalty issues if their client retention and acquisition strategies are to be a success.
    Keywords: Private banking, wealth management, segmentation
    JEL: G
    Date: 2005–09–09

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