nep-mkt New Economics Papers
on Marketing
Issue of 2005‒06‒19
three papers chosen by
Joao Carlos Correia Leitao
Universidade da Beira Interior

  1. Porter and Weihrich: Two Faces of a Strategic Matrix for Developing the Portuguese Molds Industry By João Leitão; Carlos Deodato
  2. Combining Revealed and Stated Preference Data to Estimate the Nonmarket Value of Ecological Services: An Assessment of the State of the Science By John C. Whitehead; Subhrendu K. Pattanayak; George L. Van Houtven
  3. Responses of Consumers to the Mandatory Disclosure of Information: Evidence from Japanese Inter-brand Cigarette Sales By Junmin Wan

  1. By: João Leitão (Universidade da Beira Interior); Carlos Deodato (Universidade da Beira Interior)
    Abstract: The Portuguese producers of Molds are in its majority of small or medium dimension, competing in highly competitive international markets and using processes, which incorporate new technologies. The present study aims to identify the strategic quadrants for developing the Portuguese Molds Industry, in order to overcome the growing competition originated by the producers located in East Europe, and in Asia. In this sense, a strategic diagnosis is made, using, in first place, the model of the five competitive forces of Porter (1986) and, in second place, the TOWS Matrix of Weihrich (1982). Through the identification of the five competitive forces, we find out that the suppliers have a considerable bargaining power, and that the threat of new enters doesn't exercise great pressure on the industry, in analysis. Furthermore, the determinants of the rivalry are strong, whereas the threat for substitutes is weak. According to the application of the TOWS Matrix, we retain that this industry presents a good competitive positioning in the international markets; nevertheless, she has to bet in the formation of a specialized labour force, and in the promotion of a trade mark image, in order to increase the market power, and to overcome the direct competitors.
    Keywords: Clusters, Competitive Strategy, Molds.
    JEL: M20 M21
    Date: 2005–06–14
  2. By: John C. Whitehead (Appalachian State University); Subhrendu K. Pattanayak; George L. Van Houtven
    Abstract: This paper reviews the marketing, transportation, and environmental economics literature on the joint estimation of revealed and stated preference data. The revealed preference and stated preference approaches are first described with a focus on the strengths and weaknesses of each. Recognizing these strengths and weaknesses, the potential gains from combining data are described. A classification system for combined data that emphasizes the type of data combination and the econometric models used is proposed. A methodological review of the literature is pursued based on this classification system. Examples from the environmental economics literature are highlighted. A discussion of the advantages and disadvantages of each type of jointly estimated model is then presented. Suggestions for future research, in particular opportunities for application of these models to environmental quality valuation, are presented.
    Date: 2003
  3. By: Junmin Wan (Institute of Social and Economic Research, Osaka University)
    Abstract: This paper introduces a new way to examine the effects of mandatory information disclosure on inter-brand cigarette demands and the behavior of a monopolistic firm in Japan. I estimated inter-brand demands by including nicotine, tar content, and policy event information in the model and by using cigarette brand sales data. I found that the mandatory disclosure of nicotine and tar content information decreased the intake of nicotine and tar per capita and per smoker; thus mandatory disclosure is likely to increase consumersf welfare, if we suppose that they always choose their favorite cigarette. Furthermore, I found that the monopolistic firm supplied more, new, and better quality products, discontinued the production of poorer quality goods, and conducted more R & D, in response to disclosure mandates.
    Keywords: inter-brand cigarette, nicotine, tar, mandatory disclosure
    JEL: I18 D12 D82
    Date: 2004–06

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