| By: |
A K M Zakaria (Department of Business Economics and Management, School of Business Administration, Silesian University) |
| Abstract: |
Marketing and Customer Relationship Management (CRM) are leading departments
within an organization, contributing significantly to achieving industrial
success. In the microfinance industry, CRM plays a crucial role in building
customer trust and understanding their needs better. When serving refugee
entrepreneurs, microfinance organizations face additional challenges due to
diverse languages and cultures. However, they also have substantial
opportunities to expand their business among refugee entrepreneurs. The aim of
this working paper is to highlight the importance of CRM in the microfinance
industry when serving refugee entrepreneurs in Europe. The study will analyse
the challenges and opportunities of microfinance institutions (MFIs) in caring
to this specific customer segment. The findings will assist microfinance
institutes' marketing and CRM departments in satisfying refugee customers and
achieving organizational objectives. |
| Keywords: |
CRM, refugee entrepreneurs, CRM on microfinance, MFIs, marketing |
| JEL: |
L26 L31 M31 |
| Date: |
2023–07–06 |
| URL: |
https://d.repec.org/n?u=RePEc:opa:wpaper:0075 |