nep-mfd New Economics Papers
on Microfinance
Issue of 2017‒06‒11
one paper chosen by
Aastha Pudasainee and Olivier Dagnelie

  1. Socioeconomic determinants of the mobile money adoption process: the case of Togo By Komivi Afawubo; Messan Agbaglah; Mawuli K. Couchoro; Tchapo Gbandi

  1. By: Komivi Afawubo (CEREFIGE-Universite de Lorraine;CRESE-Universite de Franche-Comte); Messan Agbaglah (Labour Program, Government of Canada; GREDI); Mawuli K. Couchoro (CERFEG-Universite de Lome); Tchapo Gbandi (INSEED-Togo)
    Abstract: Togo is lagging in the adoption of mobile money in the West African Economic and Monetary Union (WAEMU). The country’s share in the WAEMU is less than one percent of account opening, volume, and level of transactions. To understand this delay, it is essential to identify the socioeconomic factors that determine the adoption of the usage of mobile money services in Togo. Departing from the traditional literature which considers the adoption of mobile money as a one-shot phenomenon, this paper models the adoption of mobile money as a five-step process and identifies the likelihood of its adoption based on an Ordered Logit model applied on data from a survey conducted on a sample of 5,197 individuals. We find that social groups, including religious groups and student associations, are powerful vehicles for the adoption of mobile money in Togo. In addition, the ability to read and write and being a customer of a bank or a Microfinance Institution (MFI) positively impact the mobile money adoption process. In contrast, being unemployed decreases the likelihood to adopt mobile money.
    Keywords: Mobile money; Innovation; Adoption; Process.
    JEL: O31 O33 Z13
    Date: 2017–04

This nep-mfd issue is ©2017 by Aastha Pudasainee and Olivier Dagnelie. It is provided as is without any express or implied warranty. It may be freely redistributed in whole or in part for any purpose. If distributed in part, please include this notice.
General information on the NEP project can be found at For comments please write to the director of NEP, Marco Novarese at <>. Put “NEP” in the subject, otherwise your mail may be rejected.
NEP’s infrastructure is sponsored by the School of Economics and Finance of Massey University in New Zealand.