By: |
Wolfgang Sofka;
Jörg Zimmermann |
Abstract: |
In this paper we develop optimized localization strategies for multinational
firms to overcome their liability of foreignness by adding a regional
dimension. We explore conceptually whether economic stress in a region has a
mitigating or reinforcing effect. We test this analytical framework
empirically on the highly internationalized German car market and find that
economically depressed regions are promising stepping stones into foreign
markets. |
Keywords: |
Liability of foreignness, multinational strategy, automotive market |
Date: |
2007–03 |
URL: |
http://d.repec.org/n?u=RePEc:esi:egpdis:2007-12&r=law |