| Abstract: |
We use a contingent valuation survey to estimate Uruguayan households’
willingness to pay (WTP) for a payment-for-ecosystem-services (PES) program
targeting 320, 571 hectares of natural grassland in the Río de la Plata
region, combining a national in-person probability sample (n=400) with a
larger online non-probability sample (n=2, 994). In both samples respondents
answer a referendum-style payment question with an assigned price. Within the
online sample we vary the spatial configuration of the protected area and the
payment horizon (one, five, or ten years). In the former, respondents were
randomly assigned to two large zones versus fourteen smaller, dispersed zones
covering the same total hectares, bringing the ecological Single Large or
Several Small (SLOSS) debate into stated-preference valuation for the first
time. Across the full sample we test the sensitivity of WTP estimates to
respondents’ self-reported certainty. The median household is willing to pay
UYU 371.70 (USD 9) per month in the in-person probability sample. We find no
statistically detectable difference in median WTP between the two spatial
configurations, across payment horizons, or between the in-person and online
samples. The in-person/online comparison confounds sampling design with survey
mode, and the horizon tests rest on subsamples of 431–544, so those two nulls
are not evidence of equivalence. WTP estimates remain stable under moderate
certainty corrections but weaken under more aggressive recoding. These
findings point to substantial public support for financing grassland
conservation, but limited sensitivity of stated preferences to spatial and
temporal design features that were not explained to respondents. |