Abstract: |
Reported news on high-profile business-people engaging in unethical acts
frequently headlines Latin American media. Local individuals agree that the
Viveza, a Latin American indigenous phenomenon based on prioritizing
individual benefits over the ethicality of the acts, promotes dishonest
behaviors in the Latin American business environment. Despite its importance
for Latin American Societies Despite its importance for individuals who want
to conduct business in Latin America, there is a lack of empirical research
about the Viveza phenomenon. Through 45 semi-structured interviews with native
individuals from 20 Latin American countries who have lived in Japan in the
past two years, this study aims to explore and map the Viveza construct and
its consequences for Latin American individuals. This research reveals that
the Viveza is an institutionalized behavioral pattern in Latin American
societies that shapes local social norms, allowing individuals to justify
unethical behaviors easily. Moreover, this research also reveals that Viveza
significantly influences the daily social interactions between Latin American
individuals and the Latin American business environment. This study
contributes to the literature by establishing a common ground for a relevant
factor in the studies of Latin American societies. In addition, this study
provides useful insights for non-Latin American practitioners who engage in
business in the Latin American region. |