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on Knowledge Management and Knowledge Economy |
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Issue of 2011‒02‒19
two papers chosen by Laura Stefanescu European Research Centre of Managerial Studies in Business Administration |
| By: | Phillipe Askenazy (PSE - Paris-Jourdan Sciences Economiques - CNRS : UMR8545 - Ecole des Hautes Etudes en Sciences Sociales (EHESS) - Ecole des Ponts ParisTech - Ecole Normale Supérieure de Paris - ENS Paris - INRA, EEP-PSE - Ecole d'Économie de Paris - Paris School of Economics - Ecole d'Économie de Paris, IZA - Institute for the Study of Labor - IZA, Banque de France - Banque de France); Thomas Breda (PSE - Paris-Jourdan Sciences Economiques - CNRS : UMR8545 - Ecole des Hautes Etudes en Sciences Sociales (EHESS) - Ecole des Ponts ParisTech - Ecole Normale Supérieure de Paris - ENS Paris - INRA, EEP-PSE - Ecole d'Économie de Paris - Paris School of Economics - Ecole d'Économie de Paris); Delphine Irac (Banque de France - Banque de France) |
| Abstract: | This paper exploits a unique panel of 59,000 French firms over 1990-2004 to investigate the interactions between R&D, advertising and the competitive environment.The empirical findings confirm the predictions of a dynamic model that complements results known in static frameworks. First, more competition pushes Neck and Neck firms to advertise more to attract a larger share of consumers on their products or services. Second, for a given competitive environment, quality leaders spend more in advertising in order to extract maximal rents; thus, lower costs of ads may favor R&D. |
| Keywords: | advertising ; innovation ; competition ; Lerner |
| Date: | 2010–12 |
| URL: | http://d.repec.org/n?u=RePEc:hal:psewpa:halshs-00564988&r=knm |
| By: | Ghencea, Adrian; Simion , Dana-Florenta |
| Abstract: | Increasingly, many academics and business people appreciate that the kind of society humanity is moving towards is a knowledge society which is supported by a knowledge economy. A key feature of the knowledge society (Draganescu, 2004) is the emergence of a new economy where innovation process becomes curcial, where knowledge is unprecedentedly disseminated to al citizens through new ways of communication (internet, e-book, e-learning, etc.). In this type of society, the new economy - ofen clled knowledge - based economy - owes its apparence to a number of important forces now at work in the sense of changing the rules of business and national competitiveness: globalization, the increasingly use of knowledge and information, the computer networks and internet connectivity. |
| Keywords: | knowledge management; knowledge - based economy; web technologies |
| JEL: | O1 D83 L86 M21 |
| Date: | 2010–11–20 |
| URL: | http://d.repec.org/n?u=RePEc:pra:mprapa:28677&r=knm |