| By: |
Olfa Daghsni (RED-ISGG - Recherche, Entreprises et décision - ISGGB - Institut Supérieur de Gestion de Gabès (Université de Gabès));
Jamel Eddine Henchiri (RED-ISGG - Recherche, Entreprises et décision - ISGGB - Institut Supérieur de Gestion de Gabès (Université de Gabès)) |
| Abstract: |
The purpose of this research is to ensure the factors that influence the
attitude of SMEs towards Islamic banking services. The data of 28
entrepreneurs of SMEs were collected through an interviewer-administered
questionnaire using a random sampling technique. This study uses a theoretical
model based on the theory of planned behavior. To analyze the data obtained
from the questionnaire, exploratory factor analysis techniques are used. The
study has found significant impact of the quality of service, knowledge of
Islamic finance, religious belief and support for business on the attitude
towards Islamic banking, among SMEs in the south- west region of Tunisia. The
results identify important factors that Islamic can use to update their
strategies to attract potential customers and expand their customer base by
adopting innovative financial solutions for small and medium-sized enterprises
(SMEs). |
| Keywords: |
The South West Region of Tunisia, Attitude, Theory of Planned Behavior, MENA, small business, Tunisia, SME Financing, Mena region, Small And Medium Sized Enterprises |
| Date: |
2025–03–08 |
| URL: |
https://d.repec.org/n?u=RePEc:hal:journl:hal-05252681 |