| Abstract: |
Indonesia, which has the largest Muslim population in the world, is the second
largest contributor to food waste worldwide. West Sumatra is famous for its
strong Islamic cultural tradition, and Padang City, the capital of the
province, is the largest contributor to food waste in West Sumatra Province.
This study analyzed the factors influencing food waste behavior among
Generation Z in Padang City, Indonesia. The research used a survey of 210
respondents, the data collected from February to April 2023 using a web-based
questionnaire. The collected data were processed using structural equation
modeling with smart-PLS software (SEM-PLS) to determine the effect of
exogenous variables on endogenous variables. The results showed that attitude,
perceived behavior control (PBC), and religious norms significantly influence
the intention to avoid food waste. Habits have a significant influence on food
waste behavior. Other variables such as subjective norm, lack of concern, and
intention not to waste food did not significantly influence. Religious norms,
habits, and PBC can prevent food waste behavior; therefore, it is necessary to
increase religious understanding in respecting food, as well as education
about the dangers of food waste behavior for the environment, economy, and
food security of a country. This research can be a reference in formulating
policies to prevent food waste behavior in the younger generation. |