By: |
Fabrice Hervé (CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]);
Sylvain Marsat (CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]) |
Abstract: |
This paper empirically investigates the determinants of willingness to do good
of green investment within a real-world context. Using data from a
questionnaire administered between December 2021 and January 2022 to French
individual investors, we find that "being good" (altruism) and "acting for
good" (perceived impact) exert a substantial influence on both the
decision-making process and the amount invested in green funds, while positive
emotions (warm glow) are not significantly linked. This research highlights
the core importance of altruism in green investment decision. |
Keywords: |
Green Investment, Individual Investors, Altruism, Impact Investing, Warm Glow, Sustainable Finance JEL Classification: D14, G11, G41, G51, Q54 |
Date: |
2024–06–19 |
URL: |
https://d.repec.org/n?u=RePEc:hal:journl:hal-04624853&r= |