nep-ipr 2025-11-10 papers

on Intellectual Property Rights

Issue of 2025–11–10
one paper chosen by
Giovanni Battista Ramello, Università di Turino

The brand steering wheel to analyse a wine region: comparison of the brand identity with the brand image of South Tyrolean wine in southern Germany By Pircher, Lea; Mybes, Katharina; Hanf, Jon H.

The brand steering wheel to analyse a wine region: comparison of the brand identity with the brand image of South Tyrolean wine in southern Germany

By: Pircher, Lea; Mybes, Katharina; Hanf, Jon H.

Keywords: Marketing

Date: 2024

URL: https://d.repec.org/n?u=RePEc:ags:gewi24:364750

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By:	Pircher, Lea; Mybes, Katharina; Hanf, Jon H.
Keywords:	Marketing
Date:	2024
URL:	https://d.repec.org/n?u=RePEc:ags:gewi24:364750