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on Intellectual Property Rights |
| By: | Zurina Ismail (Arshad Ayub Graduate Business School, Universiti Teknologi MARA Shah Alam, Malaysia Author-2-Name: Wan Nazihah Wan Mohamed Author-2-Workplace-Name: "Akademi Pengajian Bahasa, Universiti Teknologi MARA Cawangan Kelantan, Malaysia. " Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:) |
| Abstract: | "Objective - The increasing concern surrounding automotive product recalls has captured the attention of stakeholders due to the significant potential risks faced by consumers. These recalls have a profound impact on the public perception of automakers. While numerous studies have investigated the relationship between corporate social responsibility (CSR), reputation, and consumer behaviour, there has been a notable lack of research on the influence of CSR and reputation on consumers' intention to purchase automotive brands specifically. To address this research gap, a comprehensive quantitative study was conducted, involving the distribution of questionnaires to 419 automotive customers in Malaysia. Methodology/Technique - The collected data from 419 automotive customers in Malaysia were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), which allowed for the testing and confirmation of both measurement and structural models. Findings - Economic responsibility, legal and ethical responsibility, and philanthropic responsibility were found to significantly affect organizational reputation. However, only economic responsibility and philanthropic responsibility influence the intention to purchase when mediated by organizational reputation. By examining the impact of CSR and reputation on Malaysian customers' intention to purchase, this study provides valuable insights into an underexplored area of research. Novelty - This study contributes to the existing literature by specifically focusing on the influence of CSR and reputation on consumers' intention to purchase automotive brands in Malaysia. It utilizes robust quantitative methods to analyse data from a sizable sample of automotive customers, shedding light on an important aspect of consumer behaviour in the automotive industry that has been relatively understudied. Type of Paper - Empirical" |
| Keywords: | Brand Value, Corporate Social Responsibility; Brand Reputation; Purchase Intention. |
| JEL: | M14 M31 |
| Date: | 2024–06–30 |
| URL: | https://d.repec.org/n?u=RePEc:gtr:gatrjs:jmmr334 |
| By: | Pierre Cotterlaz; Arthur Guillouzouic |
| Abstract: | This paper shows that the negative effect of geographical distance on knowledge flows stems from how firms gain sources of knowledge through their existing network. We start by documenting two stylized facts. First, in aggregate, the distance elasticity of patent citations flows has remained constant since the 1980s, despite the rise of the internet. Second, at the micro level, firms disproportionately cite existing knowledge sources, and patents cited by their sources. We introduce a framework featuring the latter phenomenon, and generating a negative distance elasticity in aggregate. The model predicts Pareto-distributed innovator sizes, and citation distances increasing with innovator size. These predictions hold well empirically. We investigate changes of the underlying parameters and geographical composition effects over the period. While the distance effect should have decreased with constant country composition, the rise of East Asian economies, associated to large distance elasticities, compensated lower frictions in other countries. |
| Keywords: | Knowledge Diffusion;Innovation Networks;Spatial Frictions;Patent Citation |
| JEL: | L14 O33 R12 |
| Date: | 2024–07 |
| URL: | https://d.repec.org/n?u=RePEc:cii:cepidt:2024-08 |