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on Intellectual Property Rights |
| By: | Gupta, Apoorva; Stiebale, Joel |
| Abstract: | We study the effect of stronger patent protection on innovation activities of firms and firm-product level markups. Relying on cross-industry differences in the use of patents, we exploit firm-level variation in exposure to India's patent reform. For firms more exposed to stronger patent protection, we find an increase in patenting and R&D expenditure post-reform. Additionally, we estimate an increase in firm-product level markups after the reform, driven primarily by lower marginal costs rather than higher prices. Our results indicate that process innovations and output expansion contributed to these cost-savings, and incomplete pass-through accounts for a substantial part of rising markups. |
| Keywords: | Intellectual property rights, patent protection, innovation, R&D, markups, patents |
| JEL: | L10 O30 O31 O00 D22 |
| Date: | 2024 |
| URL: | http://d.repec.org/n?u=RePEc:zbw:dicedp:295746&r= |
| By: | Oxana Lahbib (AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université); Camilo R. Contreras (UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes); Aurélie Kessous (AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université); Pierre Valette-Florence (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes) |
| Abstract: | Lately, we observe that luxury brands develop collaborations with influencers who tend to generate stronger impressions of connection and identification with customers, compared to a celebrity (Shi et al., 2021). If the positive effect of celebrity endorsement on ethical luxury have been demonstrated though the literature (Muniz & Guzmán, 2021), the effects of influencer endorsement on ethical luxury remain unknown, to our knowledge. Similarly, luxury brands that engage in sustainable activities can be perceived as more charismatic (Semaan et al., 2019). Through their natural or built charisma (Cocker & Cronin, 2017), both celebrities and influencers can increase brand charisma through endorsement. This research hence tries to understand the effects of influencers on the perceptions of ethical luxury and brand charisma. |
| Keywords: | Luxury, Corporate social responsibility, Celebrity endorsement, Influencer endorsement |
| Date: | 2023–05–17 |
| URL: | http://d.repec.org/n?u=RePEc:hal:journl:hal-04207997&r= |